Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Darlie Malaysia resets expectations in Mother’s Day film by FCB Malaysia
KUALA, LUMPUR – A mother’s role is hard enough, and yet it’s made even more difficult by the burden of…
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Campaign Spotlight: BBDO Bangkok & partners support The Missing Person Reporters
SINGAPORE – BBDO Bangkok, Kunana and The Mirror Foundation have worked together to put the AI technology Deepfake to very…
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Campaign Spotlight: NIVEA & Publicis One Touch share an emotional “back home” story for Mother’s Day
HAMBURG, GERMANY – This year, Mother’s Day calls for a special celebration of the bond between mothers and children – no…
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Campaign Spotlight: French jewellery brand asks: Et vous, etes-vous une Georgette?
PARIS, FRANCE — Confetti showers, an electro-swing score and exuberant choreography characterise the colourful new campaign for leading French jewellery…
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Campaign Spotlight: Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
MADRID, SPAIN — Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not…
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Campaign Spotlight: SM SuperMalls’ Mother’s Day video shows frontliner mom in her ‘happy places’
MANILA, PHILIPPINES – Ever wondered where moms get their infinite energy at home and at work? SM Supermalls’ newly released…
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Campaign Spotlight: #IGotMyShotSG: Encouraging Singaporeans to get vaccinated against COVID-19
SINGAPORE — Tribal Worldwide Singapore has collaborated with the Ministry of Communications and Information to launch a campaign, #IGotMyShotSG, featuring…
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Campaign Spotlight: WA Dept of Health and 303 MullenLowe champions conversation around sexual health & relationships amidst state-based rise in STIs
PERTH, AUSTRALIA – 303 MullenLowe Perth has launched a new brand identity and campaign on behalf of the WA Department of…
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Campaign Spotlight: If you can’t bring your fans to the ice, bring the ice to your fans: ZSC Lions’ “Essence of Lions” created by Serviceplan Switzerland
ZURICH, SWITZERLAND — Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned…
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Campaign Spotlight: Mass international solidarity campaign launched in support of Maria Ressa on World Press Freedom Day
MANILA, PHILIPPINES — On World Press Freedom Day 2021, Reporters Without Borders (RSF) and the #HoldTheLine coalition have launched an…
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Campaign Spotlight: Miele ‘Shot on Oven’, where every line is baked and photographed inside a Miele Generation 7000 oven
MOSCOW, RUSSIA — In a world first, Serviceplan Moscow and Miele collaborate on campaign to be photographed inside an oven,…
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Campaign Spotlight: New Durex ‘Let’s Lube’ spot confronts The Uncomfortable Truth
LONDON, UK – Durex, the world’s #1 sexual wellbeing brand, has unveiled the latest instalment of its long-running ‘Let’s Lube’…
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Campaign Spotlight: Règles Élémentaires teamed up with House of Communication France to highlight period poverty with ‘Invisible Women’ campaign
COURBEVOIE, FRANCE – In France today, 1.7 million women do not have the financial means to buy intimate hygiene products…
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