Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cheil Worldwide creates a new campaign for Guinness World Records certified ice cream brand Bravo Cone to continue its legacy
SEOUL, SOUTH KOREA — South Korea’s HAITAI Ice Cream released a new film for its ice cream brand Bravo Cone…
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Campaign Spotlight: LUX rallies the world to take a stand for Olympic gold medalist Caster Semenya
NEW YORK, USA — Unilever beauty brand, LUX, today voiced its support for renowned South African Olympic gold medalist, Caster…
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Campaign Spotlight: AMILI wants your poop
SINGAPORE — It is common knowledge that blood and organ donations can save lives. But did you know that your…
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Campaign Spotlight: Decathlon and Ogilvy respond to challenging sports climate with a first-ever brand campaign
SINGAPORE — With additional Covid-19 regulations imposed on sport practice today, Decathlon wants to empower everyday Singaporeans to find new…
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Campaign Spotlight: Finding the new ways of Colombia: the TV show that brought together the talent of McCann, Chevrolet and Discovery
CAQUETÁ, COLOMBIA — In April, the documentary “Finding the New Roads of Colombia” was premiered on Discovery Channel across Latin…
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Campaign Spotlight: Avon sets the spotlight on women’s stories in online movement
MANILA, PHILIPPINES — A new research from beauty company Avon reveals that 41% of women have lost confidence as a…
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Campaign Spotlight: Publicis Luxe and Razorfish work with Cartier on the Watches & Wonders exhibition
PARIS, FRANCE — As Watches & Wonders, the world’s largest watch show, opens its doors virtually, Cartier invites all enthusiasts…
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Campaign Spotlight: Bottomline Media’s Digital Detox campaign for Washington Apples timed to perfection
NEW DELHI, INDIA — SS Associates, India representative office for Washington Apples appointed Bottomline Media Pvt Ltd to conceptualize and…
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Campaign Spotlight: Ooredoo presents a unique Ramadan message: The life of the internet.
DOHA, QATAR — Throughout history, humans have given birth to inventions and creations with good intent. But their impact on…
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Campaign Spotlight: Wildermart India launches with a digital campaign on Earth Day
BENGALURU, INDIA — Wildermart launches in India on Earth Day with a hard-hitting digital launch campaign that aims to raise…
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Campaign Spotlight: “Plastic”, a classical song by Rubén Blades, heads MarViva and McCann Panama campaign that draws attention to disposable plastic.
BUENOS AIRES, ARGENTINA — Annually more than 800 species of marine animals are affected by plastic waste, including all species…
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Campaign Spotlight: Unicef & The EU ring the bell on school closures with film by HAMLET director ABCDCD
LONDON, UK — Due to the COVID-19 pandemic, schools have been closed all over the world. This violates one of…
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Campaign Spotlight: SHEBA and AMV BBDO team up to release new sleep-inducing ad to help cat parents get back to sleep
TENNESSEE, USA — Over the past year, sleep patterns have suffered due to the anxieties and abnormalities of the pandemic,…
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