Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Orange 5G and iPhone 12 launches campaign with Publicis Conseil to bring people closer to the moments that matter
PARIS, FRANCE —After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12…
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Campaign Spotlight: Serviceplan Italy creates international campaign for Kimbo ‘A cup of Naples’ starring Italian actress Serena Autieri
MILAN, ITALY — Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time…
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Campaign Spotlight: Tata Motors launches an ad campaign for the new Tata Safari
MUMBAI, INDIA – Tata Motors, India’s leading automotive brand, launched an advertising campaign for its premium flagship SUV, Safari. Over a…
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Campaign Spotlight: adidas accelerates its commitment to creating an inclusive space in sport for women with product innovation and fresh workout series
MANILA, PHILIPPINES — On a relentless pursuit to ensure sport belongs to everyone, regardless of age, socio-economic and cultural background…
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Campaign Spotlight: BBDO Bangkok supports WildAid to #ReactAgainstWildlifeTrade in new campaign
SINGAPORE — In honor of World Wildlife Day on March 3rd, WildAid is launching a series of advertisements highlighting the…
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Campaign Spotlight: Essity and AMV BBDO tackle the gender pain gap in #PainStories campaign
LONDON, UK — Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories,…
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Campaign Spotlight: Sri Lanka women’s cricket captain challenges women’s barriers in #BigGirlsCan campaign with Magic Mango
SRI LANKA — In Sri Lanka, when a girl hits puberty, it is considered a moment of great significance, with…
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Campaign Spotlight: Young Hero serves up drink responsibly, #LoveResponsibly campaign for Absolut Vodka
BROOKLYN, NEW YORK, USA – Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly, #LoveResponsibly integrated…
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Campaign Spotlight: #MakeItEpic, ŠKODA and Rosapark unveil the ‘Epic Option’
PARIS, FRANCE – This past year, ŠKODA celebrated its 125th year and the brand is more energetic and dynamic than ever!…
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Campaign Spotlight: Wunderman Thompson enlists the help of upcoming female artists for domestic abuse charity Hestia this International Women’s Day
LONDON, UK – Ten female artists have donated their colourful work to be used as backdrops for video calls on International…
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Campaign Spotlight: Simone Rocha x H&M collection campaign launches – shot by Tyler Mitchell
MANILA, PHILIPPINES – Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the…
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Campaign Spotlight: HSBC kickstarts the year of the ox with innovative campaign
HONG KONG – HSBC is set on ensuring that the Year of the Ox is one of positivity, recovery, and…
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Campaign Spotlight: Finnish Arctic town gains the world’s attention with a bid for 2032 Summer Games, #SaveSalla
HELSINKI, FINLAND – The closer to the poles, the more one may feel the impact of climate change. And Salla,…
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