Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Prime Video France & HEREZIE present CITÉS, a series highlighting French youth and their relationship to French heritage
FRANCE — Starting February 26, 2021, Prime Video France is launching, exclusively on TikTok, CITÉS, a series written and directed…
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Campaign Spotlight: TikTok partners with the Manila City Government on COVID-19 vaccine education campaign
MANILA, PHILIPPINES — The COVID-19 vaccine is gradually becoming available around the world, and in the Philippines, preparations are underway…
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Campaign Spotlight: A small act of sharing has huge consequences in popchips television debut, created by St Luke’s
LONDON, UK – KP Snacks is supporting its popchips brand with a lively new TV campaign that encourages viewers to “Start Something…
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Campaign Spotlight: Digitas India and digibank by DBS use sound to good effect to get users acquainted with Budget concepts
MUMBAI, INDIA – While the citizens were glued to the media to find out what the Union Budget had in…
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Campaign Spotlight: Instituto Terra inspires new work by Gilberto Gil, “Refloresta”, an urgent call for the recovery of our forests
SÃO PAULO, BRAZIL – The environmental crisis we are experiencing is unfortunately nothing new. Over the last year, the fires…
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Campaign Spotlight: McDonald’s Hong Kong and Keung To partner up to rejuvenate the Big Mac
HONG KONG – In an effort to reinvigorate the cultural relevance of the Big Mac among Hong Kong’s youth, McDonald’s…
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Campaign Spotlight: Ready, Steady, Gallop! DillySocks team up with Serviceplan Switzerland to launch TikTok #DillyGallopChallenge
ZURICH, SWITZERLAND – Serviceplan Group’s House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar…
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Campaign Spotlight: 5 Real Girls, 5 Real Stories of ‘the Marriage Beauty Test’ Dove releases #StopTheBeautyTest by Ogilvy India
MUMBAI, INDIA – Today Dove released a new campaign – #StopTheBeautyTest – a campaign that carries a significant message for the…
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Campaign Spotlight: WACL campaign update: Mandatory gender pay gap reporting to be reinstated from October 2021
LONDON, UK — The Women in Advertising & Communications Leadership (WACL)’s campaign for the reinstatement of gender pay gap reporting…
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Campaign Spotlight: Serviceplan Spain’s ‘Emociónate’ campaign highlights Valencia’s Palau de Les Arts’ importance as a cultural centre in pandemic times
VALENCIA, SPAIN — El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art…
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Campaign Spotlight: Don’t let a spot, become a full stop: Melanoma NZ & TBWA\NZ launch awareness campaign hidden in plain sight
AUCKLAND, NEW ZEALAND — It has been labelled New Zealand’s cancer because the country has the highest incidence rate in…
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Campaign Spotlight: McDonald’s India – North and East brings #MatchedByYou campaign conceptualized by DDB Mudra
NEW DELHI, INDIA — As part of McDonald’s commitment to serve up more of the delicious food our customers crave…
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Campaign Spotlight: HSBC Singapore and Wunderman Thompson launch “Why Stop Here?” brand platform campaign
SINGAPORE – In the year full of changes, HSBC Singapore has stood out to champion changemakers with their multi-year brand platform…
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