Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Zalando launches Valentine’s campaign ‘Exchange the clothes after your ex’ by 180heartbeats + JUNG v MATT
WARSAW, POLAND – Zalando, the leading European fashion and lifestyle platform, launches Valentine’s Day campaign Exchange the clothes after your ex…
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Campaign Spotlight: Distillery creates a socially distant Ang Bao to celebrate safely this Lunar New Year
SINGAPORE — Lunar New Year is this week and with the pandemic affecting traditional ways of celebrating, the team at…
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Campaign Spotlight: Muma and Idealogic helps Green Packet tell their story of making the impossible, possible
KUALA LUMPUR, MALAYSIA – For over two decades, Green Packet has been striving to make Malaysians and businesses big and…
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adobo Picks: From bold, to quirky, to out of reality—rounding up the most memorable ads from Super Bowl LV
MANILA, PHILIPPINES – In what has been a long-standing tradition, Super Bowl LV from the National Football League (NFL) once…
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Campaign Spotlight: Cupids are tired, anxious, and completely out of their wits in new campaign by Netflix and GIGIL
MANILA, PHILIPPINES – It’s the first Valentine’s since the pandemic, and the Cupids are stressed. Getting people to find love during…
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Campaign Spotlight: Billboards inside of people’s homes – Hedvig introduces a new advertising format for the pandemic era
STOCKHOLM, SWEDEN – Hedvig, the Swedish neo insurer operating in Sweden and Norway, is launching a new advertising format in order…
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Campaign Spotlight: Ensemble & Petronas celebrate the spirit of courage and heritage of lion dancers this CNY
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, and PETRONAS have released a fully animated festive film, to usher in the auspicious…
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Campaign Spotlight: Rekindle your relationship on Valentine’s Day with Bouygues Telecom and BETC
PARIS, FRANCE – Smartphones have radically changed the way we live our relationships, making our exchanges simpler, freer and richer……
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Campaign Spotlight: Reprise & AIA’s CNY film says ‘yay’ to staying connected despite the distance
KUALA LUMPUR, MALAYSIA – Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, was engaged by leading…
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Campaign Spotlight: Digi shares simple message of love and kindness for Chinese New Year 2021
MALAYSIA — As we welcome the Year of the Ox in the midst of the pandemic, it seems as though…
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Campaign Spotlight: Entropia and TNB encourage positive energy with “Nian-tastic” CNY film
KUALA LUMPUR, MALAYSIA — Digging into Chinese New Year legends for inspiration, Entropia and Tenaga Nasional Berhad’s (TNB) ‘Nian-tastic New…
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Campaign Spotlight: POL and the Norwegian Institute of Public Health launches new campaign showing the journey out of the COVID-19 bubble
NORWAY — The new ad from the Norwegian Institute of Public Health and agency POL shows the isolation and social…
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Campaign Spotlight: Dunzo is hoarding love in Pune with its latest data campaign
INDIA — Dunzo, India’s most loved local commerce and delivery app, in association with Brandscope, the hyperlocal specialist agency from…
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