Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Surf Excel and BBDO Pakistan wash an entire billboard to launch new Stain Lifter Technology
PAKISTAN – As a follow-up to their disruptive stain hijack of broadcast screens earlier this year, Surf Excel and BBDO…
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Campaign Spotlight: Leo Burnett Orchard launches ‘Jeetney Me Kick Hai!’ campaign for WINZO
MUMBAI, INDIA – Leo Burnett Orchard recently won the creative mandate for Winzo – India’s largest vernacular social gaming platform…
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Campaign Spotlight: ‘Breaking News’ by Tonic Worldwide for Nutralite’s latest digital campaign
MUMBAI, INDIA – As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health, created buzz…
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Campaign Spotlight: LONDON Advertising’s new campaign launches on New Year’s Eve to help Britain get going again in 2021
LONDON, UK – LONDON Advertising launches ad industry’s first-ever January Sale. “We will help businesses get ‘match-fit’ ahead of the…
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Campaign Spotlight: DOT’s #BalikanAngPilipinas video invites balikbayans to revisit the country’s captivating tourist sites, activities
MANILA, PHILIPPINES – The Department of Tourism (DOT) and its digitally centric creative agency DDB–Tribal Worldwide Philippines (Tribal DDB) has…
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Insight: On making holiday spots for the year that epitomizes the good, the bad, and the ugly
MANILA, PHILIPPINES– No one can make sense of the year that is 2020 but that will not stop creatives from…
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Entertainment: Behind Ikaw ang Liwanag at Ligaya—How ABS-CBN and Unilever pulled off a first for their 2020 Christmas ID
MANILA, PHILIPPINES– It isn’t a Filipino Christmas without the sounds of children and folk caroling by the time the ber…
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Campaign Showcase: adobo magazine presents The Best Ads of the Philippines 2020
MANILA, PHILIPPINES – We see brands shift gears to support the community and confront the challenges of their business in…
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Design: GOOD Meat digital experience by Resn celebrates first-ever sale of cultured meat in Singapore
SINGAPORE — GOOD Meat Cultured Chicken, the world’s first commercially produced cultured meat, will be served to the public for…
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Campaign Spotlight: Changi Airport captures the desire to travel again in new campaign developed by Havas
SINGAPORE – Wrapping up an unprecedently challenging year for travel – Changi Airport Group (CAG) has worked with Havas Singapore…
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Campaign Spotlight: Dentsu One’s new campaign celebrates Honda Activa’s 20 glorious years of legacy
MUMBAI, INDIA – To mark the 20th anniversary of its flagship product- Activa, Honda Motorcycle and Scooter India Pvt. Ltd, in…
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Campaign Spotlight: Médecins Du Monde stresses the importance of a strong, accessible healthcare system in new campaign with Marcel
PARIS, FRANCE – Covid19 has taught us many valuable lessons, but perhaps the most valuable of all is the importance of…
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Campaign Spotlight: Ronald McDonald House Charities Ambassador Alden Richards encourages us to help more communities in need this season
MANILA, PHILIPPINES – Christmas is a time of gift-giving, and during these extraordinary times, it is important to be reminded…
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