Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Reality only exists if someone reports it, BETC and Reporters without Borders fight for facts
PARIS, FRANCE – Now more than ever, it is crucial to be informed and have access to facts. In a…
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Campaign Spotlight: Megaworld celebrates the Christmas cheer with a big musical production fit for the holidays
MANILA, PHILIPPINES — As the Philippines slowly reopens its mall doors in time for the holidays, Megaworld Lifestyle Malls sends…
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Campaign Spotlight: Directors Think Tank Indonesia creates heartwarming video for Citra Pariwara 2020
JAKARTA, INDONESIA – Directors Think Tank Indonesia, as the Production House of the Year from Citra Pariwara 2019 are in…
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Campaign Spotlight: Sea Shepherds launch campaign to save marine wildlife with Brand Station and makemepulse
LONDON, UK – 90% of all large fish and 70% of seabirds are now extinct from the world’s oceans due…
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Campaign Spotlight: R/GA and Google team up to launch a new way to laptop for Australians
SYDNEY, AUSTRALIA – R/GA Australia and long-time partner, Google Australia, are pleased to announce a ‘new way to laptop’ for…
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Campaign Spotlight: The knitted coffee of Christmas doers, Finnish coffee brand Juhla Mokka knits joy
HELSINKI, FINLAND – It may come as a surprise for many, that Finnish people consume more coffee per capita than any…
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Campaign Spotlight: IKEA’s EFTERTRÄDA streetwear launches in Singapore, ‘Style For All’ by TBWA\ Singapore
SINGAPORE – IKEA’s much sought after EFTERTRÄDA streetwear and accessories collection has arrived in Singapore. EFTERTRÄDA is IKEA’s first-ever merchandising…
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Campaign Spotlight: Rémy Martin and artist 6lack release second episode of ‘Ground’s Melody’ by FRED & FARID New York
NEW YORK CITY, USA – Rémy Martin releases the second episode of “Ground’s Melody,” a two-part video series created and…
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Campaign Spotlight: Inspired by real life, “Lolo Daddy” lives on in TikTok’s Christmas spot by Ace Saatchi & Saatchi
MANILA, PHILIPPINES — TikTok, the popular social media app, is famous in the Philippines for its content featuring singing, dancing,…
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Campaign Spotlight: UNICEF turns motorbikes into trash bins in Vietnam
HO CHI MINH CITY, VIETNAM – The Motobin Movement uses Ho Chi Minh City’s myriad of motorbikes to help reduce…
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Digital: Globe steps up drive for online responsibility; advocates fact checks against fake news
MANILA, PHILIPPINES – As Globe empowers the digital lives of Filipinos and enables the massive use of social media, it…
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Campaign Spotlight: PharmEasy’s latest campaign ‘Dance Easy’ urges its customers to stop dancing to their medicines’ demands
MUMBAI, INDIA – PharmEasy, India’s leading online medicine and healthcare ordering app, has launched a new 3-film campaign called ‘DanceEasy’, which…
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Campaign Spotlight: McDonald’s hijacks iconic 90s hairdo – opens a barber shop
STOCKHOLM, SWEDEN – The 90s are back with a bang! Literally. Once again, people are walking around with their bangs parted…
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