Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Burger King® names competitors’ abandoned restaurants as scary places this Halloween
MIAMI, FLORIDA – This year, the Burger King® brand is revealing a list of the “Scary Places” across the U.S.…
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Campaign Spotlight: “Fashion to Love Longer”, the moving promise from AIGLE and Rosapark
PARIS, FRANCE – Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s…
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Campaign Spotlight: EYEYAH! launches Fake News Quiz for kids in collaboration with Media Literacy Council, Nickelodeon and Kahoot
SINGAPORE – As the global attention to fake news and how to deal with it continues, one place many are…
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Campaign Spotlight: MG’s latest short film “Decide” inspires to think smart, even in down times in life
BANGKOK THAILAND – Dream Riders Bangkok produced a short film for MG ZS encouraging people to think smart. ‘Decide’ is…
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Campaign Spotlight: Geometry Singapore creates “Looterature”, the first-ever public restroom that brings back the joy of literature
SINGAPORE – Geometry Singapore, WPP’s end-to-end Creative Commerce agency, has partnered with Storytel, one of the world’s largest audiobook and…
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Campaign Spotlight: adidas and Beyoncé reveal second IVY PARK collection and “This is my Park” campaign
MANILA, PHILIPPINES – adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY…
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Campaign Spotlight: Romance unveils a new campaign for Audi’s used car program
PARIS, FRANCE – Used cars have never been so popular in France. 76% of car intenders prefer to buy a…
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Campaign Spotlight: Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’
OHIO, USA – With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has…
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Campaign Spotlight: Colgate and Ogilvy Malaysia champions positivity in #SMILESTRONGBERSAMA campaign
KUALA LUMPUR, MALAYSIA – Colgate, alongside creative agency Ogilvy Malaysia, has launched an inspirational new brand campaign entitled #SMILESTRONGBERSAMA (Bersama =…
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Campaign Spotlight: Reliance Jewels and Scarecrow M&C Saatchi take you on a trip down Odisha’s 1000-year old art heritage.
MUMBAI, INDIA – Reliance Jewels’ new festive collection “Utkala” – Where Beauty Rises, is inspired from Odisha’s rich art and…
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Campaign Spotlight: Taproot dentsu creates a powerful digital film for #MeToo Anniversary
MUMBAI, INDIA – To commemorate the anniversary of #MeToo, Taproot dentsu, the creative agency from dentsu international, has partnered with…
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Campaign Spotlight: upGrad shifts gears with a new ad dialling up #KaamKiDegree for working professionals
MUMBAI, INDIA– The pandemic has resulted in a flourishing demand for online upskilling With the last campaign ensuing a massive…
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Campaign Spotlight: Co:Collective introduces Genexa Clean Medicine with “Ditch the Dirty” campaign
NEW YORK, USA – Co:collective is working with the world’s first clean medicine company, Genexa, to launch a digital campaign…
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