Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Safeguard personifies germs and bacteria through Fred D’ Germ voiced by Gloc-9 for Global Handwashing Day Campaign
MANILA, PHILIPPINES–After weeks of rebuttal against Fred D’ Germ, an online ‘influenzah’ and rapper spreading misinformation on the importance of…
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Campaign Spotlight: LIONS joins forces with Chaka Sobhani, Josy Paul, Tea Uglow, PJ Pereira and Yang Yeo to champion creativity with a new film
SINGAPORE – Cannes Lions has created a digital master brand called ‘LIONS’ to champion creativity as the brand expands its…
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Campaign Spotlight: Laithwaite’s Wine appeals to a new audience in first campaign since appointing RAPP UK
LONDON, UK – Laithwaite’s Wine, the UK’s number one online wine retailer, is taking the stuffiness out of being a…
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Campaign Spotlight: Filipino and proud! TBWA\SMP, OMG launch “Ingat, Angat” in largest-ever inter-brand effort
MANILA, PHILIPPINES – The global pandemic has brought with it no shortage of surprises, but on October 9, 2020, Filipinos…
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Campaign Spotlight: #WeKeepGoing 150 slogans promoting positivity and resiliency in New York, Los Angeles, Chicago, and Boston
LOS ANGELES, USA – JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique FRED…
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Campaign Spotlight: Leo Burnett Group Thailand and TMB make real change in the perception of insurance
BANGKOK, THAILAND – Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a free Personal…
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Campaign Spotlight: McCann Lima campaign led Burger King to change the game and ask for delivery to its restaurants
LIMA, PERU – “Hello. I need a lunch for a Burger King restaurant.” This call may surprise anyone and is what…
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Campaign Spotlight: Volvo Cars and Grey create a New York City audio experience for runners everywhere
NEW YORK, USA – Volvo Cars and its longtime agency partner, Grey New York, have recreated the entire New York City…
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Campaign Spotlight: BBDO Bangkok launches the new film for Operation Smile featuring the story of Bom, a man born with a cleft lip
SINGAPORE– BBDO Bangkok has worked with famous Thai Director Thanonchai to bring their film to life for the non-profit charity,…
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Campaign Spotlight: “Make Your Morning Moment” with the relaunch of NESCAFÉ Original
PARIS, FRANCE – NESCAFÉ Original kicks off its new brand campaign called ‘Make Your Morning Moment’, following the wider launch…
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Campaign Spotlight: Bonding moments with Regine and Nate Alcasid in new Jolly Spaghetti ad by Publicis JimenezBasic
MANILA, PHILIPPINES – As parents, nothing makes you happier than wonderful and magical bonding moments with your child. That quality…
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Campaign Spotlight: Señora Rushmore sees no limits with “What Cannot Be, Can Be”, its first project for Elaliga Santander
MADRID, SPAIN – eLaLiga Santander has just announced the launch of the 20/21 season with a spectacular spot created by…
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Campaign Spotlight: Nocturnal passions fuel edgy new spot for Hyundai created by AnalogFolk
SYDNEY, AUSTRALIA – Global digital creative agency AnalogFolk has created a moody new campaign via its Sydney office to launch…
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