Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett Group Thailand releases latest campaign “Kept” for Bank of Ayudhaya
BANGKOK, THAILAND –In a campaign for saving application Kept, Leo Burnett Group shows that one can still save money while…
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Campaign Spotlight: TBWA\Group’s Eleven launches data-driven coastline clean up game with Sustainable Coastlines and Playstation NZ
AUCKLAND, NEW ZEALAND – Tokahaki Point, Kapiti Island and Ta Tāhunanui Beach, Nelson are the focus of a new video…
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Campaign Spotlight: GREYnJ UNITED and Regalos launch a campaign on keeping cats fed amid COVID-19
BANGKOK, THAILAND – COVID-19 outbreak has a huge impact on not only humans but also on pets. Due to the…
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Campaign Spotlight: Sid Lee Paris’ “Unalike” for KFC features deliciously unique chicken tenders
PARIS, FRANCE– KFC France’s latest OOH and digital campaign “Unalike,” created by Sid Lee Paris is showing that no two…
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Campaign Spotlight: Tui’s new Hard Soda wants you to be influenced by taste, not influencers
Nowadays, to successfully launch a new RTD in New Zealand, it appears that you need perfect weather and influencers holding…
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Campaign Spotlight: Sweetshop’s Nick Kelly directs new films for AAMI from Ogilvy Melbourne
VICTORIA, AUSTRALIA– Sweetshop Director Nick Kelly is behind a new series of films for AAMI that illustrate how it’s an…
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Campaign Spotlight: TBWA\Dublin creates ‘Smiling Face Mask Emoji’ to challenge negative sentiments
DUBLIN, IRELAND — TBWA\Dublin recently launched the world’s first “Smiling Face Mask Emoji” and submitted a proposal to Unicode —…
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Campaign Spotlight: Nepal Largest Commercial Bank Nabil Bank Urges Moving Together Ahead in Latest Campaign
LALITPUR, Nepal–Expressing confidence in the youth for the future, Nepal’s first private sector bank, Nabil Bank, released a film rallying…
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Campaign Spotlight: Droga5 London creates new brand campaign for Setapp, “Don’t Get Sidetracked. Get Setapp”
LONDON, UK – Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+…
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Campaign Spotlight: Magnum and LOLA MullenLowe launch giant beach towels to encourage social distancing with style
UNITED KINGDOM– Magnum ice cream announced its latest collaboration with contemporary artists from around the world to create a limited-edition line…
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Campaign Spotlight: Pringles Baconator Chips Explode on Twitter Via Grey New York
NEW YORK– Anchoring on the urban legend that Americans love to dip their Wendy’s fries in their Frosty, Grey New…
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Campaign Spotlight: Publicis Emil Thailand inspires a new habit for PHEV users with the campaign “Charge to Change”
THAILAND–Mercedes-Benz Thailand has tapped Publicis Emil Thailand to create “Charge to Change,” a campaign encouraging PHEV users to commute with…
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Campaign Spotlight: Unilever Pakistan and BBDO Pakistan launch National Anthem as sung through face masks
SINGAPORE–Every year, on Independence Day, the sound of the National Anthem echoes across the country. This year, however, in light…
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