Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ehrenstråhle got gamers to eat their greens in campaign for Ministry of Food
SWEDEN– To help the Ministry of Food encourage people to eat their recommended daily intake of green goodies, Total Produce…
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Campaign Spotlight: Malibu’s #TheCoconutChallenge takes a classic OPM song and gives it a modern twist for a good cause
MANILA, PHILIPIPNES–Malibu Carribean Rhum is bringing a little more sunshine this summer through a partnership with platinum-selling American DJ and…
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Campaign Spotlight: Dettol and Wunderman Thompson Hong Kong release hero video for “Protect Your Loved Ones” campaign
HONG KONG – Working together for the first time, Reckitt Benckiser and Wunderman Thompson Hong Kong have released Dettol’s latest…
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Campaign Spotlight: MILO Launches Home Court Campaign, Inspiring Parents To Help Their Kids Pursue Their Champion Journey In Sports, Even At Home
MANILA, PHILIPPINES – As parents continue to learn how to adjust in the new normal, they are faced with an even…
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Campaign Spotlight: Ensemble Worldwide and PETRONAS tell the story a unified Malaysia in ‘Operasi Koperasi’
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, and PETRONAS have released another fully animated film for the year, to commemorate the…
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Campaign Spotlight: Kotex Luxe empowers Filipinas to elevate self-love; Introducing Heart Evangelista as face of new campaign
MANILA, PHILIPPINES – When situations around us seem uncertain, we tend to put so much uncompromising importance on our loved…
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Campaign Spotlight: Tongue-twisting tribute to Buwan Ng Wika, Johnson & Johnson Listerine and Wunderman Thompson PH
MANILA, PHILIPPINES – For Buwan ng Wika, Listerine and Wunderman Thompson Philippines celebrates the Filipino language with a campaign that…
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Campaign Spotlight: How Grey Philippines and Smart Communications Crash Landed #BinJin into their Smart Signature Campaign
MANILA, PHILIPPINES–Korean celebrities have been most endeared to Filipino fans. Their cult following has them sought-after by brands both local…
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Campaign Spotlight: Nike PH and local artists dedicate murals to Kobe Bryant, commemorating his legacy, Mamba Week tribute
MANILA, PHILIPPINES – Nike Philippines honored the legacy of Kobe Bryant (1978 – 2020) with Mamba Week from August 23 by…
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Campaign Spotlight: Ensemble & UM challenge Malaysians to embrace differences, #Kitadll social experiment with Ikano Centres
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide and Universal McCann’s latest campaign for Ikano Centres, part of IKEA Southeast Asia, sheds…
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Campaign Spotlight: Thought Bulb’s International Women’s Equality Day Campaign removes double standards in dialogue
MUMBAI INDIA— Design and advertising agency Thought Blurb has released a digital campaign that pushes for women’s equal rights to…
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Campaign Spotlight: McDonald’s India answers internet’s most asked question #RasodeMeinKaunTha
MUMBAI, INDIA– If you read “Main Thi? Tum Thi? Kaun Tha?” as a song, you’ll understand what’s about to come…
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Campaign Spotlight: Publicis India crafts ads for Oven Story, makes pizza a fulfilling affair with safety and hygiene
MUMBAI, INDIA – As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways…
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