Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sweetshop China’s new work, producing zen films for P&G brand Hair Recipe
SHANGHAI, CHINA – Sweetshop China has produced two films and a print campaign for Procter & Gamble super-food inspired Japanese Brand…
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Campaign Spotlight: DDB Group Philippines’ creative forces behind AFFI’s ‘BUYanihan’ campaign
MANILA, PHILIPPINES – The country’s micro, small, and mid-sized enterprises (MSMEs) have been directly hit by the COVID-19 pandemic, suffering…
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Campaign Spotlight: Exploring KFC Island made by Ogilvy Philippines and KFC Philippines
MAKATI, PHILIPPINES – Are you one of the people who got deep into Animal Crossing: New Horizons while we all…
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Campaign Spotlight: BUYANIHAN music video by Gary Valenciano launched in support of MSMEs
MANILA, PHILIPPINES — A music video starring multi-awarded singer-songwriter, dancer, musician, actor, music producer, and TV host Gary Valenciano premiered…
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Campaign Spotlight: Free and Herezie present the latest film for the new Freebox POP
PARIS, FRANCE — French telecommunications brand Free appoints creative hot shop Herezie to sign a campaign launching its new Internet box:…
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Campaign Spotlight: Multi-sectoral group comes together to help MSMEs weather pandemic-caused recession with BUYANIHAN
MANILA, PHILIPPINES – The considerable resources of the Association of the Filipino Franchisers Inc. (AFFI), the Department of Trade and…
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Campaign Spotlight: Impact BBDO and Google set new Guinness World Record in Saudi Arabia with YouTube creators live stream
DUBAI, UAE – Impact BBDO, the leading and most awarded marketing communications group in the region partnered recently with YouTube…
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Campaign Spotlight: Amazon Prime Video promotes its vulgar and adult shows with children for parental control
GLOBAL – The Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its…
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Campaign Spotlight: Sweetshop launches energetic film for Milo from Ogilvy & Mather, directed by Noah Conopask
HO CHI MINH, VIETNAM – Sweetshop Director Noah Conopask, working for Laughing Buddha Vietnam, is behind a powerful new campaign for…
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Campaign Spotlight: McDonald’s Italy and Leo Burnett Milan boost students’ energy with lessons from history, literature, and more
MILAN, ITALY – In June, high school seniors in Italy were set to face the final exams before graduation, and…
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Campaign Spotlight: Globe promotes #ConnectedAsOne initiative with a tribute video and more access to GoWiFi
MANILA, PHILIPPINES – As the world continues to battle the threat of COVID-19, medical and other essential frontliners have been…
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Campaign Spotlight: Dubai Design District and Serviceplan MEA open the doors to the Distant Neighbours Instagram project
DUBAI, UAE — Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital…
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