Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: PLDT and GIGIL put together a surprising Father’s Day tribute
You’ve probably seen all the Father’s Day videos released by Philippine companies by now. Tearjerkers and sappy stories are tried-and-tested…
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Campaign Spotlight: A father’s strength takes center stage in the latest Kwentong Jollibee film by McCann Worldgroup PH
MANILA, PHILIPPINES – Jollibee just dropped its latest addition to the Kwentong Jollibee film series, with a special tribute to all the…
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Campaign Spotlight: Pride parades are still on as Global Pride hosts a virtual festival on Animal Crossing with We Are Social
SINGAPORE – As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to…
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Campaign Spotlight: Condura encourages Filipinos to support local businesses through “Ka-Lokal” by Ace Saatchi & Saatchi
MANILA, PHILIPPINES – “Bayanihan” has always been part of Filipino culture. During the lockdown, we’ve seen it resurface through the many…
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Campaign Spotlight: As New Zealand lifts lockdown, WWF NZ reminds us all that for some, lockdown lasts a lifetime
NEW ZEALAND – Over the past few months, Kiwis have gained a new insight into what life is like living…
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Campaign Spotlight: The First Filipino book goes live on IG to celebrate Dr. Jose Rizal’s birthday with BBDO Guerrero and Anvil Publishing
MANILA, PHILIPPINES – On June 19, the Philippines will be commemorating the 159th birth anniversary of National Hero Dr. José…
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Campaign Spotlight: PRETTYBIRD UK and Nowness support the trans community in India in campaign film by Jess Kohl
LONDON, UK – Director Jess Kohl, PRETTYBIRD UK and Nowness have collaborated with Mullen Lowe India and Chrome Pictures on…
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Campaign Spotlight: Celebrating the “successful living” spirit, DIESEL releases a film for Pride Month with Publicis Italy
BREGANZE, ITALY – DIESEL is proud to announce the launch of its new film, titled “Francesca.” Directed by Francois Rousselet…
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Campaign Spotlight: Amnesty Norway wants you to know that physical distancing is NOT temporary for the LGBT community in 68 countries
NORWAY – This spring, we all lost something most of us took for granted: The freedom to be in physical…
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Campaign Spotlight: Experimental crossover Hong Kong “Live Jam” captured by Samsung Galaxy S20 5G Series with DDB Group Hong Kong
HONG KONG – It is common knowledge in Hong Kong that local music has suffered in popularity in recent years,…
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Campaign Spotlight: “We will travel again,” a promise from GRID Magazine’s short film for our traveling hearts
MANILA, PHILIPPINES – In the last few months, the travel industry has ground to a halt, and Filipinos feel its…
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Campaign Spotlight: BBDO Indonesia and P&G launch #MaafIbuDiHidupku campaign for Ramadan
SINGAPORE — BBDO Indonesia, with P&G, launched a campaign entitled #MaafIbuDiHidupku, including a video that has reached 27 million views…
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Campaign Spotlight: CDO supports frontliners through the #CanDO initiative with agency Aspac-DAN
MANILA, PHILIPPINES — CDO and their partner volunteers found different ways to help frontliners and people affected by the lockdown…
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