Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: PENNY and Serviceplan Thank Families with Heart-warming #homefirst Film showing Coronavirus Lockdown from the Perspective of Children
MUNICH, GERMANY – Last week, the German food retailer PENNY launched a broad communication campaign with the claim #erstmalhelfen (in…
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Campaign Spotlight: Heartfelt Tribute #AnghelSaLupa by DDB Group Philippines for COVID-19 medical frontliners
Manila, Philipppines – The lyrics of the song says it all. Our medical frontliners have answered the call to fight…
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Campaign Spotlight: #IsolateViolence to Raise Awareness of Abuse During Lockdown, Domestic Violence Charity ANAIS and Cheil Romania
Bucharest, Romania – Cheil Romania is continuing to support the work of ANAIS, the anti-domestic violence association, with a new…
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Campaign Spotlight: In uncertain times, Budweiser champions the American Spirit, We Are All #ONETEAM, Support Our Heroes
New York, NY – Anheuser-Busch, United States’ largest sponsor of live sports and entertainment, today announced that it will redirect…
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Campaign Spotlight: Volvo Trucks and SoWhat Agency pays Tribute to the “Heroes of the Road” while The World Stops
Brazil – The Volvo FH‘s “Make History” brand positioning, a favorite truck on worldwide roads, took on a new meaning…
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Campaign Spotlight: Mental Health Foundation and Top Model Lykke May Andersen Promote Free Counseling by Battling Anxiety
Copenhagen, Denmark – Battling anxiety and depression can be a terribly lonely experience, and even more so when everyone is…
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Brand & Busines: Zilingo joins hands with Caritas Manila to Extend Aid to Filipino Frontliners with eDonations Drive
Manila, Philippines – Zilingo, the leading fashion technology platform in association with Caritas Manila Foundation launched a fundraising campaign, ‘Love,…
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Campaign Spotlight: Danger of Drinking and Driving through Intoxicating Copy, Lotus Cars and Serviceplan China buzz with Creativity
Beijing — During the Chinese spring festival on 27th January, Serviceplan China launched a print campaign for Lotus cars warning…
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Campaign Spotlight: StandUp & WashUp, Michelin Star Chefs band together with At-Sunrice Global Chef Academy to help combat COVID-19
SINGAPORE – At-Sunrice GlobalChef Academy, the award winning culinary and hospitality school in Singapore announced a two-tiered public service campaign…
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Campaign Spotlight: VMLY&R Philippines Gives E-Sports Giant Mineski Global a New “Game Face” in Creative Rebrand
MANILA, PHILIPPINES – Global brand experience agency VMLY&R is giving esports giant, Mineski Global a new skin with a creative…
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Campaign Spotlight: TBWA\Hong Kong’s short amplifies Standard Chartered Bank’s “Invest from Home. Bank from Home” Message, During Social Distancing
HONG KONG – Standard Chartered Bank (Hong Kong) Limited has launched a new campaign, “Invest from Home. Bank from Home”,…
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Campaign Spotlight: PENNY Supermarkets Say a Public Thank You to The “Heroes of the Neighborhood” with Serviceplan Group
MUNICH, GERMANY — The German food retailer PENNY has launched a broad communication campaign with the motto #helpfirst or #erstmalhelfen…
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Campaign Spotlight: Skinny’s Friend-vertising, ColensoBBDO Reaches The Whole Country with an Ad featuring Someone You Know
NEW ZEALAND – Skinny may not have the biggest advertising budgets, a legacy of innovation, or the heft of their beloved…
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