Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The Thai Health Promotion Foundation Releases a PSA for Smokers in the Form of a Gunfight
BANGKOK, THAILAND – For many years Thailand health officials have been trying to educate its citizens on the danger of…
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Campaign Spotlight: Vicks Stars Springbok Captain Siya Kolisi in New Film by Publicis Singapore Showing the Importance of #TouchOfCare
SOUTH AFRICA – Not every child is born into an unconditionally loving family that nurtures and develops their true potential.…
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Campaign Spotlight: LEGO Asks Kids to Direct a Blockbuster Film with the LEGO City Police Set
BILLUND, DENMARK – What happens if you ask kids to direct an action film? Based on these trailers produced by…
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Campaign Spotlight: Havas Group China Connects People All Around the World in a New Ad for Tsingtao Brewery
HONG KONG – In its newest campaign by Havas Creative group for Tsingtao Brewery, we are taken all around the…
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Campaign Spotlight: Leo Burnett London is at It Again with New McDonald’s McCafé Campaign Poking Fun at the Clichés of the Coffee World
LONDON, ENGLAND – Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s…
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Campaign Spotlight: adidas’ Latest Global Running Campaign by TBWA\ Neboko Explores How ‘Fast’ is Different for Everyone
AMSTERDAM – Everyone has their own reasons for running. And the word ‘fast’ can mean something different to each and…
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Campaign Spotlight: Kumu Launches ‘Lives Streaming’ with GIGIL to Help Filipinos Stay Connected Online Amidst COVID-19 Quarantine
MANILA, PHILIPPINES – In light of the COVID-19 situation, Kumu is releasing the Kumu Lives Streaming service with ideas agency…
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Campaign Spotlight: DDB and MediaMonks build “The Uncensored Library” – A Press Censorship Loophole in Minecraft
An open library inside an open world game to overcome censorship for NGO Reporters Without Borders The first time a…
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Campaign Spotlight: OLX Poland Addresses the Gender Pay Gap in Controversial Film from 180heartbeats and JUNG v MATT
Poland – Women and men should be treated equally at work. Competence has no gender and should be the only…
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Campaign Spotlight: Impact BBDO Dubai Shows What it Means to Close the Gender Pay Gap Literally with NGO Fiftyfifty
BEIRUT, LEBANON – Drawing attention to the widening gender pay gap in Lebanon, Fiftyfifty, a Lebanon-based NGO promoting gender equality,…
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Campaign Spotlight: Choose Your Weapon and Get Cooking with Wieden+Kennedy’s “Where There Are Cooks” for Lurpak
UNITED KINGDOM — Anyone can be a good chef. That much is true as seen in Danish butter brand Lurpak’s…
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Campaign Spotlight: Fearless Girl Celebrates Her Third Anniversary with a ‘Living Wall’ Symbolizing the Growing Number of Women in Senior Leadership
BOSTON, US – State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT), today celebrates the…
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Campaign Spotlight: The Red Star Fans are Now Officially Part of the Team as BETC Create an Alternative Third Club Jersey
FRANCE – French football club Red Star with agency BETC has released its version of the third shirt as a…
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