Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: WhatsApp Follows Brazil’s Story of Community and Solidarity for Carnival in an Epic 7-Minute Spot by AlmapBBDO
SÃO PAULO, BRAZIL — WhatsApp has launched its first-ever brand campaign this February with an epic tale of rivalry and…
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Campaign Spotlight: Mother serves up KFC’s deeply satisfying and iconic “Finger Lickin’ Good” (っ˘ڡ˘ς)
Shoreditch – KFC isn’t afraid to do things properly. Finger lickin’ included. So today, the Kentucky Fried Chicken connoisseurs are…
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Campaign Spotlight: KFC Commemorates a Visit From Kanye West and Kim Kardashian with a Plaque Organized by Sid Lee Paris
PARIS, FRANCE – Early Thursday morning, France woke up to an incredible video of Kim Kardashian herself had posted a…
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Sustainability: Asian Food Network Puts Plastic in their Recipes to Highlight the “Plastic Diet” with Grey Malaysia and WWF
KUALA LUMPUR, MALAYSIA – Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers…
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Campaign Spotlight: This Cot Looks Ordinary at First Glance, but it’s Really the First Fossil-Free Cot by Vattenfall Launched by DDB Unlimited
SWEDEN – Swedish multinational energy firm Vattenfall has created what looks like a very ordinary cot. One that you might…
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Campaign Spotlight: Burger King is Using a Moldy Whopper to Sell Their Perfectly Fine Burgers in this New Preservative-Free Campaign
MIAMI, FLORIDA – Just when you thought that Burger King wouldn’t get any bolder with their campaigns, they suddenly release…
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Campaign Spotlight: Starbucks asks “What’s Your Name?” with Iris Worldwide to Celebrate the Identity of Transgenders
MANILA, PHILIPPINES – Starbucks is iconic for many reasons, but mainly for how they gain free publicity on the internet…
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Campaign Spotlight: 84.Paris Launches “Cities Made To Create” to Promote the Adidas Original x Foot Locker Collection CHILE 20
For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their…
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Campaign Spotlight: Take Away the Iconic Coca-Cola Bottle and You Can Still Feel it in this Print Ad by Publicis Italy
MILAN, ITALY – Very few shapes in the world are as recognizable as the Coca-Cola bottle – so iconic that…
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Campaign Spotlight: Hey Girls Launches UNsanitary Product Range to Raise “Period Poverty” Awareness with adam&eveDDB and The Big Issue
UNITED KINGDOM – Social enterprise Hey Girls, adam&eveDDB and The Big Issue have come together to launch a national campaign…
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Campaign Spotlight: Wunderman Thompson Shoots SG’s First Eco-Town by the Housing Development Board in a Heart-warming Film
SINGAPORE – Wunderman Thompson Singapore has produced a film “Neighbours”, showcasing Singapore’s first eco-town Punggol. The film features panoramic landscapes…
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Campaign Spotlight: Closeup and MullenLowe Philippines Crowdsources a Map of Safe Spaces Where #LoveRules
MANILA – In a season where most people show their affection in public, some are still doubting, and fear judgment.…
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Campaign Spotlight: #cureyourfear Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears
Singapore – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare…
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