Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: OREO Puts a Playful Spin on Digital Cookies by Giving Out Real Ones on its 108th Birthday
JAKARTA, INDONESIA – The simple idea that gets people to accept cookies and actually delivers real ones has been created…
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Campaign Spotlight: HORNBACH and Agency HEIMAT Brings “Sex Outdoors Again” with Biodiversity Ad Featuring Bugs and Slugs
BERLIN, GERMANY – Using copulating insects to get DIYers excited about spring and garden projects – only HORNBACH and its…
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Campaign Spotlight: Thailand’s True Group Becomes First in Asia to Deploy 5G, Launches Campaign with Agency Monday to Introduce New Tech
BANGKOK, THAILAND – True Group, Thailand’s leading communications conglomerate and digital lifestyle enabler, has put Thailand on the regional technology…
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Campaign Spotlight: Hershey’s Transforms Its Own Wrapper Into a Canvas to Showcase Women’s Talent for HerShe
BRAZIL — You probably haven’t noticed until now, but the brand Hershey’s has Her and She in its name. That…
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Campaign Spotlight: BBDO Guerrero, NUJP and CMFR Launch Campaign Against Spread of Misinformation
MANILA, PHILIPPINES — BBDO Guerrero has launched a campaign on Facebook in partnership with the National Union of Journalists of…
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Campaign Spotlight: PRETTYBIRD Filmmaker Jess Kohl Directs Inspirational Nike Football Film ‘Think Outside The Blocks’ Featuring Bobby Kasanga
LONDON, ENGLAND – Jess Kohl is the rising star directing talent behind a motivational film shot for the first episode of…
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Campaign Spotlight: Wagamama Teams Up with MullenLowe and Passion Animation Studios to Bring Us a Mouth-Watering Anime-Inspired Ad
MullenLowe, together with Passion Animation Studios, created a beautifully illustrated ad campaign, enticing anime lovers to visit pan-Asian restaurant chain,…
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Campaign Spotlight: Real Madrid Players and Fans Share their Pre-Match Rituals in New #RealFootball Project by Cut Media
MADRID, SPAIN – Rituals are an important part of the beautiful game, for the players and the fans. Rituals can…
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Campaign Spotlight: Air New Zealand Takes Native Birds Under its Wing, in their Latest Safety Video by PitchBlack Partners
NEW ZEALAND – Air New Zealand launched its latest safety video, A Journey to Safety, made by creative agency, Pitchblack…
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Campaign Spotlight: Celebrating Loyalty in This Liverpool Story on 10 Years with Standard Chartered and LFC by TBWA\ Sinagpore
LIVERPOOL, ENGLAND – TBWA\Singapore has created a global brand campaign for Standard Chartered as the Bank celebrates its ten-year lead…
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Campaign Spotlight: Bio-Oil “Pregathon” Enters the India Book of Records for #BigLittleSteps Initiative by VMLY&R India
MUMBAI, INDIA – In line with Bio-Oil’s quest to make every motherhood journey a smooth and comfortable one, the brand launched…
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Campaign Spotlight: CIMB Bank Partners with Ideas Agency GIGIL for True-to-Life Film, “One Shot at Love”
MANILA, PHILIPPINES – An all-digital bank demands a big digital splash. CIMB Bank, The Asian Banker’s 2019 Best Digital Bank…
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Campaign Spotlight: Quaker Philippines Launches first Digital Heart Health Initative with BBDO Guerrero, “Smart Health Challenge”
MANILA, PHILIPPINES – Heart disease is the #1 cause of mortality in the Philippines. It is linked to high cholesterol.…
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