Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Burger King is Using a Moldy Whopper to Sell Their Perfectly Fine Burgers in this New Preservative-Free Campaign
MIAMI, FLORIDA – Just when you thought that Burger King wouldn’t get any bolder with their campaigns, they suddenly release…
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Campaign Spotlight: Starbucks asks “What’s Your Name?” with Iris Worldwide to Celebrate the Identity of Transgenders
MANILA, PHILIPPINES – Starbucks is iconic for many reasons, but mainly for how they gain free publicity on the internet…
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Campaign Spotlight: 84.Paris Launches “Cities Made To Create” to Promote the Adidas Original x Foot Locker Collection CHILE 20
For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their…
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Campaign Spotlight: Take Away the Iconic Coca-Cola Bottle and You Can Still Feel it in this Print Ad by Publicis Italy
MILAN, ITALY – Very few shapes in the world are as recognizable as the Coca-Cola bottle – so iconic that…
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Campaign Spotlight: Hey Girls Launches UNsanitary Product Range to Raise “Period Poverty” Awareness with adam&eveDDB and The Big Issue
UNITED KINGDOM – Social enterprise Hey Girls, adam&eveDDB and The Big Issue have come together to launch a national campaign…
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Campaign Spotlight: Wunderman Thompson Shoots SG’s First Eco-Town by the Housing Development Board in a Heart-warming Film
SINGAPORE – Wunderman Thompson Singapore has produced a film “Neighbours”, showcasing Singapore’s first eco-town Punggol. The film features panoramic landscapes…
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Campaign Spotlight: Closeup and MullenLowe Philippines Crowdsources a Map of Safe Spaces Where #LoveRules
MANILA – In a season where most people show their affection in public, some are still doubting, and fear judgment.…
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Campaign Spotlight: #cureyourfear Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears
Singapore – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare…
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Campaign Spotlight: Absolut Vodka Partners with RAINN to Talk About the Importance of Consent in Sex this Valentine’s Day
NEW YORK, NY – On a day when people around the world have romance top of mind, Absolut is launching…
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Campaign Spotlight: Being a Responsible Consumer Can Be Hard, and E.Leclerc is Right Here to Help You with BETC
PARIS, FRANCE – BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people…
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Campaign Spotlight: Tiger Puts an Eastern Twist to the Western Bar Snack with the ‘East of What You Know’ Project by Colenso BBDO
NEW ZEALAND –Tiger Bar Snacks have launched at the centre of a new platform, EAST OF WHAT YOU KNOW. A…
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Campaign Spotlight: Celebrities join DOT’s Call for Every Filipino to #SaveOurSpots in Latest Valentines Video
Manila – Continuing the movement for responsible tourism and sustainability, the Department of Tourism (DOT) launched a new video in…
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Campaign Spotlight: PETCH&PARTNERS ‘push the limits’ with Global #GenderFluid VIVO Valentine’s
Petch&Partners has launched a bold new globally produced Valentine’s Day Film and Promo campaign for VIVO. ‘Connections should have…
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