Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Nissan Turns Internet Memes on Personal Space Into Insightful Car Technology Ads with TBWA\ Helsinki
FINLAND – Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses…
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Sustainability: Fashion Designer Masaba Gupta Joins UNEP India and Ogilvy in Saying NO to Plastic in Style with #IWillWearOutPlastic
MUMBAI, INDIA – UNEP India joins hands with Ogilvy India to launch an innovative campaign to highlight its work on phasing out…
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adobo Picks: The Campaigns that Made Us Laugh Out Loud, Weep Like a Baby, and Run to Our Loved Ones for Chinese New Year
MANILA, PHILIPPINES – The Year of the Metal Rat is upon us, and brands are restless as ever to capture…
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Campaign Spotlight: INTERSPORT Launches Mission to Help People Find their Place in Sport with WE ARE Pi
BERN SWITZERLAND – INTERSPORT, the world’s leading sports retailer, launches “Wherever You Take Training”, the first chapter of a multi-category…
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Campaign Spotlight: Fisherman Integrated Showcases Grab’s Everyday, Everything Super App for CNY Through Hilarious Tai Chi Film
KUALA LUMPUR, MALAYSIA – Grab has once again collaborated with two-time Golden Kancil winner Fishermen Integrated, this time for its…
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Campaign Spotlight: Trade Me Pushes The Trash/Treasure Paradigm Further with Colenso BBDO and Clemenger BBDO
NEW ZEALAND / AUSTRALIA – Trade Me has extended their recent ‘There’s someone for everything’ platform with agency Colenso BBDO…
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Campaign Spotlight: Bandai Namco Entertainment Europe Partners with Biborg to Announce the Release of the Captain Tsubasa: Rise of New Champions Game
PARIS, FRANCE – BANDAI NAMCO Entertainment Europe is announcing the upcoming release (2020) of Captain Tsubasa: Rise of New Champions,…
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The One Show: Cleofe the Shaman Stars in New Promotional Spots by Lanfranco & Cordova for Call of Entries Deadline
NEW YORK – Five more humorous spots from Lanfranco & Cordova, NY and Lima, Peru, have been released to promote The…
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Campaign Spotlight: AXA Introduces ‘Reflections’, an Original Social Experience Created by Publicis Conseil
Often, our self-doubt and the judgment of others prevent us from moving forward. It’s only when we believe in ourselves…
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Campaign Spotlight: Greenpeace UK, Together with Aardman Animations, Launches “Turtle Journey” to Raise Awareness in Habitat Destruction
UNITED KINGDOM — Greenpeace UK collaborates with Aardman Animations, the studio behind Wallace and Gromit, and Shaun the Sheep, to…
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Campaign Spotlight: Fortnite Releases A New Game Mode Where You Save Lives, with Wunderman Thompson and International Red Cross
Imagine, if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Commitee of…
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Campaign Spotlight: Airbnb China Releases Touching Animated CNY Homecoming by Final Frontier and Oscar-Nominated Taiko Studios
SHANGHAI, CHINA – Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how…
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Campaign Spotlight: Creative Agency DOJO Relaunches Kenny Roger’s Unfried Fried Chicken with a New Dance Craze from G-FORCE
MANILA, PHILIPPINES – Forget everything you think you know about fried chicken. It’s time for health-conscious people and fried chicken…
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