Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: #cureyourfear Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears
Singapore – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare…
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Campaign Spotlight: Absolut Vodka Partners with RAINN to Talk About the Importance of Consent in Sex this Valentine’s Day
NEW YORK, NY – On a day when people around the world have romance top of mind, Absolut is launching…
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Campaign Spotlight: Being a Responsible Consumer Can Be Hard, and E.Leclerc is Right Here to Help You with BETC
PARIS, FRANCE – BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people…
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Campaign Spotlight: Tiger Puts an Eastern Twist to the Western Bar Snack with the ‘East of What You Know’ Project by Colenso BBDO
NEW ZEALAND –Tiger Bar Snacks have launched at the centre of a new platform, EAST OF WHAT YOU KNOW. A…
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Campaign Spotlight: Celebrities join DOT’s Call for Every Filipino to #SaveOurSpots in Latest Valentines Video
Manila – Continuing the movement for responsible tourism and sustainability, the Department of Tourism (DOT) launched a new video in…
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Campaign Spotlight: PETCH&PARTNERS ‘push the limits’ with Global #GenderFluid VIVO Valentine’s
Petch&Partners has launched a bold new globally produced Valentine’s Day Film and Promo campaign for VIVO. ‘Connections should have…
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Campaign Spotlight: Geometry Encompass pays gratitude to ‘Invisible’ Heroes of Magh Mela with Omnigel’s Rahat Ratna
The campaign brings to light the untold stories of Sahayaks, the ones that enable one of the largest spiritual gatherings…
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adobo Picks: This Valentine’s, We Are Celebrating All Kinds of Love with these Campaigns
MANILA, PHILIPPINES – Don’t we all have a love-hate relationship with this particular holiday? But love is love, and love…
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Campaign Spotlight: Ai Weiwei & HORNBACH Democratise Art by Making It Accessible For Everybody, ‘Safety Jackets Zipped the Other Way’
The HORNBACH brand has always stood for enabling its customers to create great things with creativity and their bare hands.…
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Campaign Spotlight: Sakay.ph and MullenLowe Philippines Overcome One of Metro Manila’s Greatest Barriers To Love – Traffic
MANILA – Despite the chaos of Metro Manila traffic, a local app believes that one can still “Commute Smartly” in…
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Campaign Spotlight: Publicis JimenezBasic Launches Lazada Women’s Sale with a Heartwarming Film on Staying True to Yourself
MANILA, PHILIPPINES – A sale ad is 99% promotion speak – dates and discounts. There is typically no time for…
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Campaign Spotlight: Serviceplan Suisse Puts Surprise Magazine Street Vendors Under the Limelight with Billboard Kiosk
ZURICH, SWITZERLAND – Surprise magazine has been supporting socially disadvantaged people with a number of different measures for over 20…
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Campaign Spotlight: Nike Channels Their Inner 80’s in ‘Class Workout’ Created by Pi Studios
AMSTERDAM, NETHERLANDS — Nike’s newest campaign will have you grooving and dancing to the beat in this 45-second spot called…
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