Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Colonel Sanders is the Most Wanted Man in Kentucky in New Spot from Sid Lee Paris and KFC
PARIS, FRANCE – The (French) colonel is back, and he’s on a new mission. Last year the fast food brand…
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Campaign Spotlight: GIGIL Creates Offbeat Beauty Spot For SnailWhite
Ideas agency GIGIL takes a different approach to beauty advertising in their latest film “The Lucky Dark Spot” for Snailwhite—…
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Campaign Spotlight: Spark and Colenso BBDO Welcome All Strengths in New Pride Film for OUTLine
AUSTRALIA – For Pride 2019, Spark and OUTLine wanted to remind the nation that when we talk, love wins. For…
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Campaign Spotlight: In Troubling Times, Alaska Milk offers the World Love in a Can
MANILA, PHILIPPINES – It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political,…
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Campaign Spotlight: Battle This Exam Season Blues with Snickers
DELHI, INDIA – SNICKERS, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley urges students to beat all…
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Super Bowl LIV: Amazon Releases Campaign, Imagining What Life was Like #BeforeAlexa
MIAMI, FLORIDA – Amazon’s newest commercial for the Superbowl, takes us to the time #BeforeAlexa. The 90-second spot created by…
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Super Bowl LIV: Bill Murray Relives ‘Groundhog Day’ All Over Again, In a Super Bowl Commercial
MIAMI, FLORIDA – Bill Murray is once again stuck in a loop just in time for the Super Bowl and…
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Super Bowl LIV: Coke’s Super Bowl Ad, Reveals a Caffeinated Boost to Your Classic Beverage
MIAMI, FLORIDA – Coke unveils its newest product ‘Coke Energy’ during the big game, in a 60-second commercial, as they…
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Campaign Spotlight: It’s Time to Leave Unrealistic Expectations with Kwentong Jollibee Valentines Series
MANILA, PHILIPPINES– The Kwentong Jollibee Valentines series has created a massive following not just from fans of the fast food…
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Super Bowl LIV: Post Store or Post Bar for Post Malone? Bud Light Asks You in this Pre-Game Ad
MIAMI, FLORIDA – Bud Light Seltzer has a dilemma: they, together with Wieden+Kennedy, made one too many ads for this…
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Super Bowl LIV: A Cheetos Lover’s “Sorry, Not Sorry” Moments in Big Game Ad by Goodby Silverstein & Partners, USA
MIAMI, FLORIDA – After more than a decade out of Super Bowl sights, Cheetos is returning with a big one!…
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Super Bowl LIV: Google Reminds Us of the Good Times in this Touching Super Bowl LIV Campaign
MIAMI, FLORIDA – While most brands would likely stick to something lively and fun for the Super Bowls, Google has…
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Super Bowl LIV: Frank’s RedHot Hot Sauce Invites Super Bowl Fans to a Live and Digital Spin The Bottle Game on Twitter As Big Games Begin
HUNT VALLEY, MARYLAND – Frank’s RedHot just turned 100, and they’re celebrating with the ultimate party game of our youth:…
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