Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Fortnite Releases A New Game Mode Where You Save Lives, with Wunderman Thompson and International Red Cross
Imagine, if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Commitee of…
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Campaign Spotlight: Airbnb China Releases Touching Animated CNY Homecoming by Final Frontier and Oscar-Nominated Taiko Studios
SHANGHAI, CHINA – Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how…
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Campaign Spotlight: Creative Agency DOJO Relaunches Kenny Roger’s Unfried Fried Chicken with a New Dance Craze from G-FORCE
MANILA, PHILIPPINES – Forget everything you think you know about fried chicken. It’s time for health-conscious people and fried chicken…
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Campaign Spotlight: Conversation Pioneer Stars in Volvo’s “The Birdman” Film for Sky Atlantic, Created by Grey London
LONDON, ENGLAND – Grey London has created a new film for Volvo’s ‘Defiant Pioneers’ series for Sky Atlantic, called ‘The…
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Campaign Spotlight: Germany’s Respected News Title SPIEGEL Launches Cross-Media Initiative by Serviceplan for New Online Platform
HAMBURG, GERMANY — SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called…
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Campaign Spotlight: Everything We Need Is In Our Phones (Even Our McDonald’s Coupons!), According to Wunderman Thompson PH
MANILA, PHILIPPINES — McDonald’s is bringing its global mobile app to the Philippines in partnership with agency Wunderman Thompson. The…
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Campaign Spotlight: Jollibee Launches a Fun Ad for Burger Steak by Publicis JimenezBasic with a Whole New Jingle
MANILA, PHILIPPINES – Jollibee’s Burger Steak commercials have always been catchy, and the latest ad by Publicis JimenezBasic for the…
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Campaign Spotlight: SMART Releases a New Promotional Video Featuring Mobile Legends, Made by Dentsu Jayme Syfu
MANILA – Smart Communications, Inc. has just launched their newest campaign called #ExperienceGreatness, this time with a 45-second ad made…
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Campaign Spotlight: Lingerie Brand Adore Me Is Here for What Women Really Want for Valentine’s Day with Tank NY
NEW YORK, NY – Adore Me lives up to its reputation as a disruptive pacesetter in e-commerce lingerie with a…
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Campaign Spotlight: Energy Market Authority Steps to the Forefront with “Life 24/7” Brand Campaign by Tribal Worldwide
SINGAPORE — The Energy Market Authority (EMA) has appointed creative agency Tribal Worldwide for a six-month long brand campaign that…
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Campaign Spotlight: Daniel Craig Is (And Always Will Be) James Bond in Heineken’s New “No Time to Die” Spot by Publicis
AMSTERDAM – Heineken® has launched its latest James Bond TV commercial featuring Daniel Craig. The launch comes ahead of the…
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Campaign Spotlight: Sweetshop’s Simon Cracknell Follows Last Year’s CNY Film for DBS Bank with Even More Laughs
SINGAPORE – Sweetshop’s Simon Cracknell has directed DBS’ comic Chinese New Year sequel. The film stars the same hero we…
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Campaign Spotlight: Storyteller Bangkok Turns an Ad into A 24-Hour Alarm Clock to Promote The Carabao “Green Apple” Flavor
BANGKOK, THAILAND – Carabao, one of the biggest energy drink brands released a new product called “Carabao Green Apple”, in…
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