Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Travel: DOT Celebrates and Commemorates the Impact of Tourism to Filipino Lives in “The Tourism Decade” Campaign
MANILA, PHILIPPINES – The Department of Tourism launched its latest campaign, The Tourism Decade, with the release of its latest…
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Campaign Spotlight: Biborg Launches “The BackEnd Developer’s Quest”, the First Recruitment System through Discord
PARIS – To recruit a Back-End developer, a rare and highly sought-after profile on the market, Biborg, a communication agency…
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Campaign Spotlight: Carousell Explores the Connection Between Buyer and Seller in “Everyone Wins” By 72andSunny Singapore
Following a competitive pitch earlier this year, Carousell and 72andSunny Singapore have launched a new brand platform, ‘Everyone Wins’ –…
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Campaign Spotlight: TBWA\India’s One Mindful Mind Workbook Helps Parents Turn Into Counsellors
SINGAPORE – Anchoring on the World Health Organization finding that one in every four children are suffering from mental issues…
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Campaign Spotlight: Diesel Reveals The (Re)Collection Made Out of Recycled Coca-Cola Materials with Publicis Italy, Coming to Recycle Bins Near You
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating…
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Campaign Spotlight: Star of ICICI Lombard’s Latest Campaign by Ogilvy Mumbai Ages Before Our Eyes for World Heart Day
MUMBAI, INDIA – On the occasion of World Heart Day (September 29), ICICI Lombard, one of the leading non-life insurance companies…
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Spikes Asia 2019: From Billboard to Boat to Bronze, Havas Media Ortega gets an Accolade at the 2019 Spikes Asia Festival of Creativity
Havas Media Ortega bags a Bronze Award at the 2019 Spikes Asia Festival of Creativity in the Media Category (Ambient…
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Campaign Spotlight: Kreëmart and Ladurée Launch the First Taste of Priceless for Mastercard’s Multisensory Brand Identity
What does Priceless taste like? In conjunction with the inaugural New York Times Food Festival on October 5–6, 2019, presenting…
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Campaign Spotlight: Mastercard Shows the True Horror of Being Unable to Make Online Payments in Indonesia with McCann Worldgroup
SINGAPORE – Following the enablement of debit cards for online payments in Indonesia last year, Mastercard partnered with McCann Worldgroup,…
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Campaign Spotlight: MullenLowe Philippines Launches #NationalSickLeave–A Campaign Urging Employees to Register
With the Philippine national voter registration deadline right around the corner, MullenLowe Philippines created an internal company effort called #NationalSickLeave…
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Campaign Spotlight: Coach Jim Harbaugh Hires an Assistant Just for His Pants in New Downy Campaign by Grey New York
NEW YORK – He drinks whole milk with steak, he once gifted the Pope a football helmet and he’s obsessed…
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Campaign Spotlight: Don’t Settle, Says Jeep as it Drops A New Beat in Their Campaign “Under the Hood” By Digitas India
When it comes to selecting a vehicle, consumers are often left in the dark with features being the only differentiator…
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Campaign Spotlight: World Leaders Receive Pens with Carbon Dioxide Ink By Finnish Newspaper Helsingin Sanomat as a Call to Climate Action
Finnish newspaper Helsingin Sanomat produced a bespoke pen to encourage climate action among policy makers ahead of next week’s UN…
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