Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Samsung is Taking Selfies to New Heights with Earth as the Background for #SpaceSelfie By BBH
LONDON, UK – Samsung Electronics Co. Ltd is no stranger to bold marketing campaigns and is today setting the bar…
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Campaign Spotlight: Wunderman Thompson Thailand is Watching You and Your Not Safe for Work Trigger-Words for LINE TV’s New Series, “Instinct”
BANGKOK – To promote LINE TV’s new online series ‘Instinct’, a promotional campaign from Wunderman Thompson Thailand responds to NSFW…
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Brand & Business: PayMaya Sings Us into the Joys of Going Cashless with a 90s Classic Sure to Bring Back Old Memories
Everybody’s feeling the joy of the catchy jingle—and enjoying the world of benefits brought by going cashless with PayMaya. There…
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Campaign Spotlight: Dentsu Jayme Syfu Launches “My 2nd First Birthday” to Celebrate National Coming Out Day
MANILA, Philippines — On National Coming Out Day (October 11), The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated…
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Campaign Spotlight: Göteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of…
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Campaign Spotlight: AI Track is the Sound of the Future for UltraSuperNew Singapore’s Campaign for Storefriendly
Singapore based Self Storage company Storefriendly are helping us to de-clutter our lives in this new campaign created by UltraSuperNew…
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Campaign Spotlight: Jose Mari Chan Joins Firefly LED in Making Christmas Even Brighter in GIGIL’s Campaign
Manila, Philippines – Singer and songwriter Jose Mari Chan is not just a brand ambassador for Firefly LED Lights. He also collaborated…
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Campaign Spotlight: Eyes Really Do Say More Than Words in Design Army’s New Ad for Georgetown Optician
Design Army and director Dean Alexander have teamed-up to create Georgetown Optician’s boldest, most eye-popping—and crazy bizarre—campaign yet: Eyes Say…
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Campaign Spotlight: CLEAR Commits to Helping Young People Build Resilience in the Face of Rising Social Anxiety
PHILIPPINES – In honor of World Mental Health Day, CLEAR haircare commits to boosting the resilience of young people in…
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Campaign Spotlight: 10 Animated Films Produce by Nexus Studios Launch Oppo Reno2
SHANGHAI – Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top…
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Campaign Spotlight: Free Press Journal and Taproot Dentsu Partner for “Free Food” on World Food Day
INDIA – Yesterday, the Free Press Journal changed its masthead to “Free Food” Journal. Why? To use their masthead to…
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Campaign Spotlight: Marketing Agency Sherpa Puts its Whole Reputation Into Their Competitor’s Hands
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of…
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Campaign Spotlight: Cheil Strikes a Chord with Thai Consumers through Samsung’s #DoWhatYouCant Campaign; Opens Up Vocational Education Program
Thai Samsung Electronics’ online film “The Mechanic” created by Cheil Worldwide Thailand has recorded more than 15 million YouTube views…
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