Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sun Life Financial PH’s Kaakbay Wraps Up with Charo Santos-Concio’s “Greatest Love” by Indie.Go
The fourth and final installation to Sun Life Financial Philippines’ “Kaakbay” campaign launched on August 3 2019, wrapping up the series of films…
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Campaign Spotlight: Above+Beyond and Yonder Create the Cheesiest of Dreams for Pilgrims Choice with “Conor’s Pitta Dream” By Red Knuckles
LONDON – Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese…
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Campaign Spotlight: Olay Encourages Women to Say “Let’s Break Up” On Chinese Valentine’s Day with Film by Grey Hong Kong
HONG KONG – On Chinese Valentine’s Day (6th August), Olay takes on a controversial social topic to celebrate what it…
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Campaign Spotlight: ECDA, Ogilvy and Geometry Singapore Challenge the Notion of Work in Latest Recruitment Campaign
Singapore – As part of its three-year national recruitment campaign, Shape Our Tomorrow, the Early Childhood Development Agency (ECDA), together…
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Campaign Spotlight: Moove Media Launches First Lighting Technology on 3D OOH Ad for F1 Singapore Grand Prix 2019
SINGAPORE – Moove Media has deployed lighting technology – LumiWerkz – for Formula 1 Singapore Grand Prix’s Out-of-Home (OOH) campaign,…
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Campaign Spotlight: WWF Channels the Passion of Football Fans to Caring for the Environment with the Help of the Malaysian Football League and Grey Malaysia
KUALA LUMPUR – Malaysian Football League (MFL) is uniting football fans to help save the environment in collaboration with the…
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Campaign Spotlight: Wyeth Nutrition Promises Healthier Tomorrows in New Campaign By Just Add Water with a Touching Film by Film Pabrika
“What will happen tomorrow?” When Wyeth Nutrition’s in-house communications team asked themselves what ALL their brands’ consumers care about, that…
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Campaign Spotlight: La Casa de Papel Revealed Who Is Truly Responsible for Italy’s Iconic Middle Finger with Netflix in Publicis Italy’s Latest Campaign
La Casa de Papel tells the stories of modern-era Robin Hood specialized in taking over symbols of financial power. To…
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Campaign Spotlight: A “Bro” Type of Father and Son Relationship in Sun Life Financial PH’s Latest Film by Indie.Go Starring Piolo & Iñigo Pascual
“Bro”, the latest addition to Sun Life Financial Philippines‘ “Kaakbay” campaign has finally dropped on July 27 starring the father and…
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Campaign Spotlight: Beer Brand Desperados Doubles the Size of A Small Spanish Apartment to Create One Epic House Party
SPAIN – Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create…
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Campaign Spotlight: Design Army Redefines Luxury Real Estate Ads with New Film for SC Asset, Directed by Dean Alexander
SC ASSET is one of Thailand’s premier real estate developers with a trio of ultra-swanky new properties in Bangkok’s most…
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Campaign Spotlight: GPB Shanghai Shows us the True Taste of Friendship in New Super Bock Film for China
Portugal’s largest beer exporter Super Bock tapped Shanghai start-up GPB to develop a brand film as the beer continues its…
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Campaign Spotlight: WWF Pakistan Gives a New Meaning to Getting That Sought-After Green Card with BBDO Pakistan
KARACHI – Say the words Green Card in Pakistan and everybody thinks of the much-coveted American Resident Card. So, when…
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