Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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What does emotion taste like? CJ WORX and Tasto Potato Chips set out to answer that question
BANGKOK, THAILAND – Can you capture heartbreak, craving, or chaos in a single bite? Tasto and CJ WORX just did.…
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Corsair x Australie: Turning TikTok hacks into high flying style
PARIS, FRANCE – In an unexpected yet on point collaboration, French airline Corsair and creative agency Australie have launched a…
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Strength baked in: Hovis rekindles its iconic legacy in first brand campaign since 2008
LONDON, UNITED KINGDOM – Hovis, one of Britain’s most cherished heritage brands is entering a new era while honoring the…
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Cass serves fresh refreshment and comedy with Lemon Man
SEOUL, SOUTH KOREA – Cass Lemon Squeeze just got a whole lot juicier and it’s not just because of the…
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Campari spot with a twist, Mads Mikkelsen is not kidding about his Negroni
COPENHAGEN, DENMARK – For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on…
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Canon India and Dentsu Creative Webchutney unleash the Go Beyond campaign
MUMBAI, INDIA – Canon India, in collaboration with Dentsu Creative Webchutney launches its latest campaign, ‘Go Beyond.’ More than just…
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BTS member Jin highlights Singapore’s landmarks and culture in new music video through STB and BIGHIT MUSIC partnership
SINGAPORE – In a fusion of K-pop stardom and cityscape storytelling, the Singapore Tourism Board (STB) and BIGHIT MUSIC have…
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McAfee’s “Keep it Real” campaign unmasks online scams with real stories and smart AI
SAN JOSE, USA – What’s real anymore? That’s the burning question at the heart of McAfee’s latest campaign, “Keep it…
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Lay’s digs deeper with “Mitti Ki Chitthi”, a love letter from the earth to the farmer
NEW DELHI, INDIA – In a world that’s always reaching for the next bite, Lay’s pauses to honor the hands…
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Max takes over SEA locales for immersive The Last of Us campaign
MANILA, PHILIPPINES – In a move that blurs the lines between content and culture, Max launched a hyper-local campaign that…
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Karta channels that “kaw” personality new campaign
KUALA LUMPUR, MALAYSIA – In a vibrant collaboration between Karta and creative agency Muma Malaysia, the coconut water brand is…
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McDonald’s introduces McCrispy Strips in a cultural storytelling campaign by IW Group
LOS ANGELES, USA – An ode to mom’s eternal wisdom is what McDonald’s is serving up in its latest campaign…
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Samsung’s latest TV ad inspires a new era of viewing with Samsung Vision AI
SEOUL, SOUTH KOREA – Samsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI.…
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