Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Coca-Cola Launches #WorldWithoutWaste in the Philippines, Plans to Recycle the Equivalent of Every Bottle They Sell by 2030
A brand audit by Greenpeace back in 2018 revealed that Coca-Cola is one of the top plastic polluters in the…
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Campaign Spotlight: Gillette España Reinvents the Meaning of “Being Man Enough” for the Better
The “It Takes a Real Man” campaign by Proximity Madrid has been produced entirely in Spain and is in line…
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Campaign Spotlight: Billy Eilish Opens Up About Mental Health for Seize The Awkard’s Campaign
‘Seize the Awkward’ is a campaign that advocates for mental health awareness. The name comes from the awkward silence that…
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Campaign Spotlight: BETC Brings The Evian Babies Back To Celebrate A New Way Of Living Young
Today, evian® unveils its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return…
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Campaign Spotlight: Vulvas Sing About Body Positivity in Libresse’s Ad
Vaginas or more specifically, vulvas, are not something women usually talk about. It just doesn’t show up in everyday conversation,…
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Campaign Spotlight: ApsaraPearl Embraces Differences in Their Ramadan Ad
“Shirley & Fatima” follows the friendship between two girls in Indonesia who come from different backgrounds. Taken from the perspective…
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Campaign Spotlight: Gillette Ad that Features a Transgender Man’s First Shave is a Cannes Lions 2019 Contender
Samson Bonkeabantu Brown, a Toronto-based artist, shaves for the first time in Gillette’s new ad. What makes this first shave…
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WARC Awards 2019: Effective Content Strategy winners announced — AMV BBDO’s ‘The Trash Isles’ Snatches The Grand Prix
A campaign by London agency AMV BBDO for Plastic Oceans International has won the Grand Prix and Best Multiplatform Award…
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Campaign Spotlight: A Bottle For You Today, Brings All Bottles Back To Coca-Cola By 2030 With This Iconic Billboard Campaign
The world is choking on waste. Data is disheartening as 80% of the material that now lies in a landfill…
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Campaign Spotlight: Publicis Australia and Herd MSL Introduces ‘scUber’ The First Submarine Rideshare in The Great Barrier Reef
A landmark partnership between Tourism and Events Queensland and Uber has been launched through Publicis Worldwide, in collaboration with Herd MSL. ‘scUber’, the world’s…
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Campaign Spotlight: Almosafer, A Saudi Travel Brand Won Ramadan 2019 With A Story About Taking Ramadan To An Unexpected Place
The world today is more divided that it has ever been. Even at Ramadan, a time of year that encourages…
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Campaign Spotlight: Jollibee Celebrates Every Girl’s First Love with the Latest Episode of Kwentong Jollibee
MANILA– In time for Father’s Day, Jollibee released the latest episode of their Kwentong Jollibee Series, putting the focus on…
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Campaign Spotlight: McDonald’s Looks Back at All the Times Our Fathers Carried Us Through Life With #LoveKitaPa Short Film
With Father’s Day fast approaching, McDonald’s releases “Love Kita, Pa” which shows snippets from the lives of father and child…
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