Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The Womb’s Campaign for Saregama Carvaan Tops WARC Effective 100 Rankings for Most Effective Campaign in 2018
Mumbai—WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns…
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Campaign Spotlight: Breaking Boundaries—Tiger Beer Disrupts Japan’s Beer Market with Alternative YUKI Film with The LAB
Singapore – Rapidly expanding its footprint in Japan, Tiger Beer, in partnership with brand experience agency THE LAB, has launched…
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Campaign Spotlight: Levi’s kicks off #IShapeMyWorld Campaign with four Influential Filipinas for the National Women’s Month
Four Filipinas took the center stage of Levi’s #IShapeMyWorld campaign’s launch on March 1. Al Jazeera correspondent Jamela Alindogan, lupus…
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Campaign Spotlight: Lux Motivates Women to Defy Judgments and Express their Femininity Unapologetically
SINGAPORE — Lux, one of the largest beauty and personal care brands, launched its updated brand purpose for their female…
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Campaign Spotlight: Forsman & Bodenfors’ “Meet Me Halfway” Is An Emotional Ride Through the Pressure Chinese Women Face to Get Married
By Theda Braddock “Meet Me Halfway”, the latest installment of lotion brand SK-II’s #changedestiny campaign, is a somber look at…
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Campaign Spotlight: The Relatable Awkwardness of Depth Control in Apple’s Latest Ads by TBWA Chiat Day
Imagine this: the lighting was perfect and you were projecting your best angle but alas, a random person passed by…
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Campaign Spotlight: Square Eyes to #SeePastTheScreen—IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia
SINGAPORE – IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), have today launched a national pro-bono campaign in…
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CAMPAIGN SPOTLIGHT: GIGIL’s New Campaign for Novuhair Says that Unlike Hair, There are Some Things you can Bring Back
Ideas agency GIGIL makes a new approach to hair loss prevention with their latest campaign for Novuhair: Hold On. Novuhair…
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Campaign Spotlight: P&G Spain Launches #mentaldownload, Developed by Proximity Madrid on The Burden of Constant Mental Effort
Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for…
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Campaign Spotlight: Passion Made Possible by Singapore Tourism Board bags Gold Anvil For Campaign Inspiring Travelers To Live Their Passions
MANILA, PHILIPPINES – The Singapore Tourism Board (STB) Philippines bagged a Gold Anvil trophy during the 54th Anvil Awards held…
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Campaign Spotlight: Cheil Worldwide Puts an Innovative Spin to Fire Extinguishers for Samsung Fire & Marine Insurance
Campaign promoting “Firevase,” an innovative vase that doubles as a fire extinguisher, increases public awareness of fire safety while encouraging…
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Campaign Spotlight: Toyota #Marai Celebrate’s the Impossible with “Drop by Drop” by The&Partnership’s Latest “Start Your Impossible” Campaign Instalment
LONDON – Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ last Saturday 23rd February during the England vs Wales,…
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Campaign Spotlight: Reporters Without Borders Germany & Serviceplan Bring Banned Newspapers Back into Circulation as “Fonts for Freedom”
A unique campaign that reconstructs the fonts of banned daily newspapers to bring them back into circulation, as “Fonts for…
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