Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Japan Para Table Tennis Association promotes diversity with world’s First Para Pingpong Table
In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is…
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Campaign Spotlight: Bradesco and Publicis release short 3D animation that encourages every Brazilian to pursue its own spark
BRAZIL – A New Year’s Eve that stresses values such as social inclusion and respect for differences. This is the…
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The&Partnership and Vision7 Media Bespoke Agency Model appointed to handle Toyota Canada’s Retail Marketing
Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service…
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Campaign Spotlight: Philippine Airlines celebrates Christmas togetherness with “Regalo”
MANILA – Filipinos see working abroad as the norm, and more often than not, questions like “Wala ka bang balak…
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Campaign Spotlight: Libresse, Real Men understands Periods
The number 1 feminine care brand in Malaysia, Libresse, launched a campaign called “Men-struation” to reframe what periods are in…
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Top Gay Social App Blued Pokes Fun on Awkward Sexting Encounters to Encourage Safer Sex & Promote HIV Awareness
From unsolicited dick pics to inappropriately direct sexual invitations, together with exposure to extreme kinks and aggressive flirting from total…
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Campaign Spotlight: PRETTYBIRD Director Matt Piedemont Directs Six-Episode H&M Christmas Campaign: Episode 3 ‘Lights Out’ Released.
LONDON – PRETTYBIRD Director Matt Piedmont has directed the H&M Christmas campaign created by Adam&EveDDB. A 6-film mini-series set in…
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Telling the story of Malaysian families via water and paper, Grey Malaysia launches OMBAK by Coway
A new campaign devised by Grey Malaysia introduces Ombak by Coway, a new water purifier that has been specially made…
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Campaign Spotlight: DDB & Tribal Amsterdam gives Wolford a new look for Spring Summer ’19 with campaign shot by Ellen von Unwerth
To stay relevant in the ever-changing world of fashion, leading Austrian lingerie and hosiery brand Wolford, asked DDB & Tribal…
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Campaign Spotlight: New Kwentong Jollibee Christmas short film highlights the joy of giving from the heart
Christmas is all about spending time with family and friends, enjoying holiday feasts, and exchanging gifts. In this season of…
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Campaign Spotlight: Campaigns & Grey teams up with Pantene for Transgender Awareness
The Philippines is one of the most accepting countries when it comes to the diverse gender spectrum, but members of…
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Campaign Spotlight: Centre Pompidou #SouvenirsDeParis by Marcel agency
Paris’ Centre Pompidou – known the English-speaking world as the Pompidou Centre – has attempted to place itself in the…
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Campaign Spotlight: “The Gift” – A Christmas tale brought to you by BETC Paris and Manor
SPECIAL EVERYDAY – That is Swiss department store Manor’s commitment: make every day special. So, when it came to Christmas,…
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