Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Separating the Men from the Boys: Gillette ® Campaign Inspires Men to Re-examine What it Means to be their Best
BOSTON, MA [JANUARY 14, 2018]: Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette (NYSE:…
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Campaign Spotlight: The Perfect Wedding Gift- Saregama Carvaan
Mumbai; 10th January, 2019: There are over 10 million weddings in India every year. Increasing by 30% year on year…
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Campaign Spotlight: Air Asia Teases Passengers with a Holiday Quickie for their 25th year
With two growing teenagers, how do parents find the balance between work and leisure? This was a question playfully carried…
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Air Asia Teases Passengers with a Quickie after the Holidays
With two growing teenagers, how do parents find the balance between work and leisure? This was a question playfully carried…
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Campaign Spotlight: Dentsu Singapore launches ‘The Unspoken Truth’ campaign to raise awareness on child abuse cases that go unreported
For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children…
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German Musician NENA Becomes Campaign Ambassador for PENNY Naturgut Range
Munich, 7 January 2019 – The “Naturgut” private label is one of PENNY’s fast-growing product ranges. Since 2014, the German discount…
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Blackpencil Manila’s campaign for Vivo gives us the creeps; Paranormal Expert to the rescue
What’s more terrifying for selfie lovers than a horrible photo? Vivo explores that dilemma in a creepy-yet-catchy online video, “Paranormal…
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Nākd launches first ever TV campaign with ‘Mind. Blown’ created by Recipe
Natural Balance Foods is kickstarting 2019 with a bang as Nākd launches its first ever TV ad with its bold…
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Campaign Spotlight: BBD Perfect Storm backs People’s Vote with Christmas song
LONDON – BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The…
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Campaign Spotlight: Japan Para Table Tennis Association promotes diversity with world’s First Para Pingpong Table
In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is…
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Campaign Spotlight: Bradesco and Publicis release short 3D animation that encourages every Brazilian to pursue its own spark
BRAZIL – A New Year’s Eve that stresses values such as social inclusion and respect for differences. This is the…
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The&Partnership and Vision7 Media Bespoke Agency Model appointed to handle Toyota Canada’s Retail Marketing
Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service…
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Campaign Spotlight: Philippine Airlines celebrates Christmas togetherness with “Regalo”
MANILA – Filipinos see working abroad as the norm, and more often than not, questions like “Wala ka bang balak…
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