Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: VW Changes Things Up In China By Launching The Jetta As An Independent Brand In Campaign With DMG Beijing
BEIJING – VW decided to launch Jetta as an independent, entry-level brand in China to compete with local manufacturers. Being…
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#Gaming: 84.Paris Campaign for Ubisoft’s ‘Trails Rising’ Makes Failing Awesome; Eat Dirt, Try Again, and Taste Victory
By Theda Braddock The latest addition to the motocross Trials franchise is making noise, literally. To promote Trials® Rising for…
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Campaign Spotlight: Athletes Farah Ann and Nur Suryani star in Grey Kuala Lumpur’s World Women’s Day ‘Braids of Strength’ campaign for Pantene
KUALA LUMPUR, MALAYSIA – With the brief that girls are dropping out of sports twice the rate of boys at…
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Campaign Spotlight: The Strength of Women is Put Under the Spotlight with Bonsey Jaden and Cetaphil Thailand’s New Campaign
BANGKOK, THAILAND–Bonsey Jaden continues to channel its creative efforts behind one of the most important women empowerment trends of our…
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Campaign Spotlight: A New Era Kicks off the NRL season with Premiership Campaign from R/GA Sydney
“A New Era Begins”, a premiership campaign by R/GA Sydney, kicked off the start of the 2019 National Rugby League…
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Brand & Business: Food Delivery is now Rolling on E-Scooters with New Partnership Between foodpanda and Singaporean Startup, Beam
Singapore–More food delivery transportation options are now being offered for foodpanda riders with its new partnership with Beam, a Singapore-based startup…
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Campaign Spotlight: ‘We’ll Be There’ rolls out in Southeast Asia for Cartoon Network’s We Bare Bears
‘We’ll Be There’ is no longer just an opening song from Cartoon Network’s We Bare Bears but also a regional…
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Campaign Spotlight: The Womb’s Campaign for Saregama Carvaan Tops WARC Effective 100 Rankings for Most Effective Campaign in 2018
Mumbai—WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns…
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Campaign Spotlight: Breaking Boundaries—Tiger Beer Disrupts Japan’s Beer Market with Alternative YUKI Film with The LAB
Singapore – Rapidly expanding its footprint in Japan, Tiger Beer, in partnership with brand experience agency THE LAB, has launched…
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Campaign Spotlight: Levi’s kicks off #IShapeMyWorld Campaign with four Influential Filipinas for the National Women’s Month
Four Filipinas took the center stage of Levi’s #IShapeMyWorld campaign’s launch on March 1. Al Jazeera correspondent Jamela Alindogan, lupus…
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Campaign Spotlight: Lux Motivates Women to Defy Judgments and Express their Femininity Unapologetically
SINGAPORE — Lux, one of the largest beauty and personal care brands, launched its updated brand purpose for their female…
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Campaign Spotlight: Forsman & Bodenfors’ “Meet Me Halfway” Is An Emotional Ride Through the Pressure Chinese Women Face to Get Married
By Theda Braddock “Meet Me Halfway”, the latest installment of lotion brand SK-II’s #changedestiny campaign, is a somber look at…
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Campaign Spotlight: The Relatable Awkwardness of Depth Control in Apple’s Latest Ads by TBWA Chiat Day
Imagine this: the lighting was perfect and you were projecting your best angle but alas, a random person passed by…
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