Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Safeguard Philippines and GIGIL spread #HANGINfection awareness through a 90s hit song
MANILA – Netizens raved over a nostalgic throwback when Safeguard dropped a spin of a classic Backstreet Boys song featuring…
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SAMSUNG releases a new video encouraging consumers to imagine a life of possibilities enabled by its Digital Appliances
MANILA – A world leader in technology and innovation, Samsung Digital Appliances goes beyond the basics and introduces a whole…
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Campaign Spotlight: Silent Speech screams of a PWD’s success
By Eloisa Francia The term “People with Disabilities” (PWD) applies to all persons with disabilities including those who have long-term…
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Campaign Spotlight: Quiet Storm creates campaign to support HARIBO Fruitilicious product
LONDON – HARIBO is supporting its new Fruitilicious product with the latest execution in its “Kids’ Voices” campaign. Created by…
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Campaign Spotlight: Geometry Prague and NeuroDigital bring iconic sculptures to life for the blind and visually impaired through VR experience
PRAGUE – Geometry, in partnership with NeuroDigital, is making art more accessible to the blind with an immersive VR experience…
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Campaign Spotlight: BBDO Guerrero launches a 2018 annual organizer for Snickers – in March
MANILA – BBDO Guerrero showcases a new take on the Snickers’ “You’re not you when you’re hungry” campaign with the…
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Campaign Spotlight: BBDO Indonesia launches awareness campaign for tuberculosis awareness with Forum Stop TB Partnership Indonesia and USAID Indonesia
SINGAPORE – Indonesia has the 2nd highest burden of tuberculosis (TB) in the world, resulting in an estimated 300 deaths…
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Campaign Spotlight: GREYnJ United and True Corporation do their bit for Autism awareness
BANGKOK – To celebrate World Autism Awareness Day 2018, True Corporation partnered with the Autistic Thai Foundation to create awareness,…
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Campaign Spotlight: BBDO NY and Sandy Hook Promise launch new awareness program with ‘The Other Side’
by Theda Braddock Twenty school shootings since the beginning of 2018. A horrific statistic and one that the organization Sandy…
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Campaign Spotlight: Tiger Beer and Marcel Sydney champion the potential of a new generation with ‘The Uncaged’
SYDNEY – Since 2013, world-acclaimed Asian lager, Tiger Beer, has championed emerging Asian talent. The latest campaign takes this idea…
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Campaign Spotlight: Romance continues to warm our hearts with “Maman, la Plus Belle du Monde,” another emotional tale for grocery chain Intermarché
by Theda Braddock The third in a wave of successful campaigns for French agency Romance and their client, Intermarché, “Maman,…
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Campaign Spotlight: McDonald’s and Leo Burnett Manila shine a light on new hope in Marawi on National Breakfast Day
MARAWI – The capital city of Lanao del Sur never wanted headlines. It was, for the most part, a quiet…
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Campaign Spotlight: Publicis Italia creates campaign for Diesel’s JoggJeans
MILAN – Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the…
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