Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Allwyn’s Add Some Play campaign revives the simple joy of scratchcards with a social twist
LONDON, UK – Allwyn, the operator of The National Lottery, is giving scratchcards a fresh makeover with the latest wave…
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Croma and Posterscope turn up the cool factor with AC Ho Toh Croma Se Ho
MUMBAI, INDIA – As the sun blazes across India, Croma, one of the country’s most trusted electronics retailers teams up…
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How DCM Shriram’s Mother’s Day film turns grief into grassroots impact
MUMBAI, INDIA – This year, DCM Shriram Foundation, in collaboration with EFGH Brand Innovations and filmmaker Titus Upputuru, delivers a…
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Mountain Dew and Nepal Tourism Board dare you to dream bigger with Peaks of Courage
KATHMANDU, NEPAL – Mountain Dew is rewriting the playbook on high altitude adventure with Peaks of Courage, a trailblazing collaboration…
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F&F and BBH launch Style It Out, a campaign for life’s (stylish) messy moments
LONDON, UK – British fashion favorite F&F is stepping into a bold new era with the launch of its fresh…
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Confused.com returns with a light hearted insurance campaign from Leo Burnett
LONDON, UK – Confused.com is floating on air with its new campaign. In its latest spot under the Just Used…
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Honda New Zealand’s Hybrid Love Story Takes Off With Thompson Spencer
AUCKLAND, NEW ZEALAND – Following their official appointment late last year, full-service agency Thompson Spencer wasted no time in seeing the…
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OVO’s ‘Do Energy Differently’ creative platform puts the power back in people’s hands
LONDON, UK – OVO has launched an all-new creative platform, Do Energy Differently, created by Saatchi & Saatchi, to encourage customers to…
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Grab The Missing: Turning 100,000+ Grab riders into Thailand’s first rider-powered missing person search network
BANGKOK, THAILAND – What happens when Southeast Asia’s largest super app joins a life-saving mission to help find the missing? Grab…
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Frazzled x Revolt turn digital skies into emotional weather reports to get Brits talking about mental health
MANCHESTER, UNITED KINGDOM – In a bold fusion of tech, emotion, and public space, comedian Ruby Wax’s mental health charity…
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In France, everyone thinks KFC tenders are industrial. So, to prove them wrong, KFC France created The Industrial Tenders with Havas Paris
PARIS, FRANCE – KFC France and Havas Paris are shaking up the fast-food conversation with Industrial Tenders, a groundbreaking brand…
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“PLAY WITH ICONS” discover BETC Paris’ latest global campaign for its historic client, Lacoste
PARIS, FRANCE — A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste…
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McDonald’s releases a Mother’s Day tribute to the love that never goes out of style
MANILA, PHILIPPINES — This generation of children is growing up in a world shaped by technology — one filled with…
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