Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Alpine celebrates 70 years of lightness in a tribute film by BETC ÉTOILE ROUGE
PARIS, FRANCE – To celebrate its 70th anniversary, Alpine unveils an epic film created by agency BETC ÉTOILE ROUGE, retracing the…
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MANORS and Reebok announce collaboration with provocative campaign by Stink Studios and Director Dan French
LONDON, UK – Reebok has teamed up with contemporary golf brand Manors to launch their debut co-branded collection, a full range…
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American Tourister partners with Blak Labs for Smurfs Movie Collection campaign
SINGAPORE – American Tourister has announced a strategic partnership with Singapore-based independent advertising agency Blak Labs to launch the “Made…
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Our Watch and DDB Group Melbourne launch “Comfort Zone”: An interactive board game addressing youth boundaries and consent
MELBOURNE, AUSTRALIA – Our Watch, Australia’s leading organization in the primary prevention of violence against women, has collaborated with DDB…
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DO.ASIA and Lazada deliver the “Real Deal” in 6.6 Super Wow Sale Campaign
SINGAPORE – In a bold demonstration of creative synergy, DO.ASIA and Lazada have once again joined forces to launch the…
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Miai+ brings metal to life in explosive brand activation for Doom: The Dark Ages with Kramer Guitars and Xbox
LONDON, UK – Brand partnership agency Miai+ has unleashed a dynamic brand activation to celebrate the upcoming launch of Doom: The Dark Ages,…
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Turo and SixTwentySix reunite for a vibrant new campaign that brings color back to travel
LOS ANGELES, USA – Following the success of their award-winning brand campaign “Open the Door to Extraordinary,” car sharing marketplace Turo has once…
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‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP
LONDON, UK – The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged…
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Got2b and Jung von Matt NERD bring the spirit of Christopher Street to Roblox for Pride
HAMBURG, GERMANY – Jung von Matt NERD, in collaboration with got2b, transports the cultural and political significance of Christopher Street…
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Levande elevates the retirement experience with “Everyday Exceptional” brand platform via 303 MullenLowe
SYDNEY, AUSTRALIA – In a confident stride toward redefining perceptions of retirement living, leading national operator Levande has unveiled its…
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TVS RONIN and TBWA\India redefine safety through art with “The Art of Protection” campaign
MUMBAI, INDIA – Merging tradition with innovation, motorcycle brand TVS RONIN has joined forces with TBWA\India to launch a compelling World Art Day…
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KFC and ARIES stir up Gravy Drip fashion collection
LONDON, UK – KFC and cult London based label ARIES unveil Gravy Drip, a ten piece capsule collection that drapes streetwear…
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Ogilvy/Hogarth Singapore, 116 Pictures, and Juice unite for bold Pringles campaign
SINGAPORE – Ogilvy/Hogarth Singapore has partnered with production house 116 Pictures and visual effects studio Juice to launch a vibrant…
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