SINGAPORE – In a bold demonstration of creative synergy, DO.ASIA and Lazada have once again joined forces to launch the “6.6 Super Wow Sale,” a campaign that celebrates the thrill of online bargain hunting across Southeast Asia. Building on the success of previous partnerships, most notably the 12.12 year-end shopping bonanza, the latest initiative continues to elevate Lazada’s regional presence by tapping into the shopping psyche of a digitally savvy consumer base.
At the heart of the campaign lies a simple but potent insight: Southeast Asian shoppers love a great deal but they love proving they’ve found the best one even more. With that spirit in mind, “6.6 Super Wow Sale” doesn’t just spotlight Lazada’s unbeatable offers; it pokes fun at the very act of deal-chasing, delivering its message with a distinctly humorous tone that resonates across borders.
Crafted to appeal to audiences in Singapore, Malaysia, Vietnam, Indonesia, Thailand and the Philippines, the campaign was meticulously developed to highlight Lazada as the region’s go-to e-commerce destination for genuine value. By blending cheeky storytelling with cultural nuance, the campaign breathes life into what could otherwise be a standard seasonal promotion.
Marcus Chew, Chief Marketing Officer of Lazada Group, shared: “At Lazada, we know Southeast Asian shoppers love a good deal and love proving they’ve found the best one even more. The 6.6 Super Wow Sale campaign taps into that spirit with humour and heart, making the thrill of discovering real deals both entertaining andunmistakably Lazada. It’s a joy to work with partners like DO.AGENCY who understand our audiences and push creative boundaries with us across the region.”
“This is one of the best partnerships I’ve been part of. It’s built on trust, collaboration, and a shared ambition to keep raising the bar. The 6.6 campaign is a great example of that: bold, cheeky, and designed to entertain. It taps into the region’s competitive shopping spirit and turns it into something unforgettable.” shared Beer Poonnotok, Partner and Executive Creative Director at DO.ASIA.
