Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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EY! Kween Yasmin is Canva, GIGIL’s newest ‘All-Purpose’ endorser for Canva Pro
MANILA, PHILIPPINES – With the help of Filipino ad agency, GIGIL, Canva Pro proves that it’s an all-purpose platform that…
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Erste Group unveils heartfelt holiday film ‘Carry the Light’ by Jung von Matt DONAU
VIENNA, AUSTRIA – With ‘Carry the light’, Jung von Matt DONAU tells a deeply human Christmas story for Erste Group…
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Leo UK, McDonald’s deliver festive mischief with ‘Grinched’ rollout
LONDON, UK – McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which…
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Moët & Chandon, Leroy Tremblot reimagine Formula 1’s iconic podium ritual
PARIS, FRANCE – In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest…
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Cutwater turns first bites into family friendly swears for Sweet Loren’s
USA – Sweet Loren’s, America’s #1 natural refrigerated dough brand, has partnered with creative agency, Cutwater, to launch an integrated…
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Fiji Airways unveils first sonic branding in collaboration with Havas Host
SUVA, FIJI – Fiji Airways has created its first-ever sonic branding, developed by Havas Host, marking a new chapter in…
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Ogilvy, McDonald’s reinvent breakfast marketing through the power of sleep
TAIPEI, TAIWAN – McDonald’s and Ogilvy Taiwan turn an iconic bedtime melody into a gentle reminder to help people drift…
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McDo Ride-Thru opens its doors to humans and monsters alike during Halloween
MANILA, PHILIPPINES – Last Halloween, McDonald’s Ride-Thru proved it’s for everyone looking for a bite, from ordinary riders to out-of-this-world…
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Myntra M-Now marks first birthday with India’s first edible billboard
MUMBAI, INDIA – In a groundbreaking marketing activation that blurred the lines between advertising and reality, Sociowash created India’s first…
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NSW EPA, 303 MullenLowe unleash ‘Nature Hates a Tosser’ to battle littering
SYDNEY, AUSTRALIA — It’s a simple truth – nature hates a tosser. And one at the core of a new NSW…
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adoboPicks November 2025: Global holiday campaigns redefine connection, culture, and the new language of joy
MANILA, PHILIPPINES – November 2025 served as the official creative starting gun for the holiday season, delivering a diverse, global…
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PICKUP COFFEE ushers in the holidays with ‘Make it Merry, Make it PICKUP’ campaign
MANILA, PHILIPPINES – This holiday season, PICKUP COFFEE officially launches its 2025 Christmas campaign, “Make it Merry, Make it PICKUP.”…
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Save the Children Philippines and Seven A.D. champion children’s rights
MANILA, PHILIPPINES – Save the Children Philippines has teamed up with independent creative agency Seven A.D. to create a campaign…
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