Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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BETC Paris, Citroën envision a surreal election eight years from now
PARIS, FRANCE – What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil…
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KFC Thailand reimagines Chinese New Year with whole fried chicken experience
BANGKOK, THAILAND – Chinese New Year celebrations in Thailand have moved beyond tradition. This year, KFC Thailand redefines the festive…
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OTTplay taps cricket rivalry for culturally tuned print moment marketing
NEW DELHI, INDIA — In the world of sports, few events command attention like an India–Pakistan cricket match. And this season,…
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de la Cruz Ogilvy converts halftime lyric into live commerce for UVA
SAN JUAN, PUERTO RICO – What began as a cultural challenge delivered real-world results. During Sunday’s event, the most-watched halftime…
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Heineken unites football, F1 and music under new global platform
NEW YORK, USA — Heineken this week launches Fans Have More Friends, a new global sponsorship platform built on the belief that…
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Burger King France puts Baby Burgers front and center in Paris metro push
PARIS, FRANCE — Burger King France is launching a new outdoor campaign in the Paris metro to celebrate its most loyal…
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AdVinciCode brings PNG Jewellers’ legacy to the fore in new campaign starring Ranbir Kapoor
MUMBAI, INDIA – AdVinciCode, a full-service 360-degree advertising agency, has conceptualised and executed a new brand campaign for PNG Jewellers,…
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Del Monte continues to celebrate 100 Years of nourishing goodness with all-new Kitchenomics Cookbook
As Del Monte Philippines marks its centennial year, Del Monte Kitchenomics launches A Century of Nourishing Goodness: 100 Best Del…
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Toyota Mobility Foundation, Honda unite for Thailand’s ‘KUB-DEE-DAI-DEE” road safety campaign
BANGKOK, THAILAND — The Toyota Mobility Foundation (hereinafter “TMF”) and Honda Thailand Foundation (hereinafter “Honda”) today announced the launch of…
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Frido spotlights everyday discomfort with culture-led Valentine’s campaign
INDIA – This Valentine’s Day, Frido, India’s leading D2C ergonomics and comfort solutions brand, is turning the internet’s favourite dating…
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adoboPicks: These campaigns prove that Valentine’s storytelling can show that love has no limits
The portrayal of love in advertising has long moved beyond candlelit dinners and red roses. What was once dominated by…
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Flipkart sponsors Team Namibia in unexpected T20 World Cup move
MUMBAI, INDIA – As the T20 World Cup fever catches up, Flipkart, India’s homegrown online marketplace, makes an unexpected announcement…
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IKEA Singapore, The Secret Little Agency keep it simple and heartfelt for Valentine’s
SINGAPORE – This Valentine’s Day, IKEA Singapore and The Secret Little Agency returned to what it does best: turning everyday domestic moments…
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