Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Maccas Australia sparks fan debate with McSmart Meal campaign via DDB Sydney
SYDNEY, AUSTRALIA — McDonald’s Australia is turning up the heat on fan passion with its latest McSmart Meal campaign, inviting…
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EE and Saatchi & Saatchi invites consumers to get more out of getting out with the Samsung Galaxy S25 Ultra
LONDON, UK – EE, the UK’s number one network, is redefining the great outdoors with its latest campaign, launched in…
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303 MullenLowe, St John WA challenge Aussies to swap screen time for real time moments to beef up volunteer recruits
PERTH, AUSTRALIA – St John WA highlighted the contrast between social media doom scrolling and the excitement and human connection…
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U Mobile celebrates CNY with a poignant reminder that happiness is togetherness in ‘Yuan’ by MBCS
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, launched its latest campaign film…
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WPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’ playlist
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top…
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Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps
LONDON, UK – Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable…
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Nestlé launches “Real Cravings” by Publicis Conseil, an initiative that focuses on what women really need during their maternal journey
PARIS, FRANCE – Women’s health presents a huge and exciting opportunity, with many needs still unmet and demand for better…
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Netflix, GIGIL transform Robinsons Galleria’s escalators into a trippy ‘Squid Game 2’ stair maze
MANILA, PHILIPPINES – GIGIL and Netflix Philippines took over Robinsons Galleria, a popular mall in Manila, by transforming its two networks…
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Valio and TBWA\Helsinki surprise commuters in Helsinki with the world’s largest checkout belt
HELSINKI, FINDLAND – An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving…
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McDonald’s Malaysia and Leo Malaysia Capture the Heart of Lunar New Year with The Wish
KUALA LUMPUR, MALAYSIA – For three decades, McDonald’s Malaysia has marked the Lunar New Year with its beloved Prosperity Burger.…
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CJ WORX and Honda Motorcycle Thailand unite for Thailand’s Largest Family Portrait
BANGKOK, THAILAND — CJ WORX has teamed up with Honda Motorcycle Thailand to launch Thailand’s Largest Family Portrait – a…
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Britannia unveils limited edition Harry Potter themed biscuits in collaboration with Warner Bros. Discovery
MUMBAI, INDIA — Britannia is set to enchant snack time with a limited-edition launch that’s bound to spellbind. In collaboration…
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Fabric of London: VCCP and Wavemaker UK unveil winning TfL campaign for Outernet London and The Standard’s competition
LONDON, UK – Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK. ’‘Fabric of…
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