Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Macca’s invites Aussies to get their squad together in new ‘Squad Down Under’ campaign via DDB Sydney
SYDNEY, AUSTRALIA – Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting…
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easyJet launches innovative and dynamic approach to creative and production with new iteration of ‘Get Out There’
LONDON, UK – easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that…
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Suntory BOSS Coffee partners with YouTube star, Andy Hearnden, to celebrate the power of ambition in a new campaign from It’s Friday.
SYDNEY, AUSTRALIA – Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined with Suntory BOSS Coffee to…
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KFC Philippines teams up with OPM icons Juan Karlos, Zack Tabudlo, and Adie for a flavorful new hit!
MANILA, PHILIPPINES – Say hello to the new year with the KFC anthem! KFC Philippines is thrilled to share the…
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SNCF Voyageurs unveils 25 new visual identities as part of dynamic rebrand
PARIS, FRANCE – SNCF Voyageurs, a subsidiary of the government owned French railway company SNCF Group is redefining what it is…
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The Higantes are now welcome at McDonald’s Philippines’ Ride-Thru, adding a whole new meaning to inclusive service
RIZAL, PHILIPPINES — In an exciting blend of tradition and innovation, McDonald’s Philippines has reimagined its Ride-Thru experience by turning…
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POP5 leads Shopnodhora’s ‘Plot Farming’ initiative, transforming unused housing plots to farmlands
DHAKA, BANGLADESH — Bangladesh, a small agrarian nation with 175 million people, faces a growing challenge: rapid urbanization is swallowing…
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Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness…
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Roddonjai employs John Wick to showcase its razor-sharp precision in selling your used car with VML Thailand
BANGKOK, THAILAND — In a world where selling a used car on social media feels like walking into a battlefield, Roddonjai…
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Talented proves Brittania’s commitment to sustainability with a campaign where nature takes the lead, literally
MUMBAI, INDIA — Britannia, one of India’s oldest and largest FMCG advertisers and a long-standing client of the outdoor advertising…
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Asahi Super Dry collaborates with Japanese model kit art project TERADAMOKEI for exclusive Lunar New Year packaging design, pioneering innovation
SINGAPORE – Bringing an entirely new and modern perspective to the traditional Lunar New Year celebration, Japan’s number one selling beer…
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Dacia explores new territory, taking part in the legendary Dakar Rally
PARIS, FRANCE – Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign…
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Coca-Cola Australia celebrates 50 years of lighting up moments at the iconic Kings Cross billboard
SYDNEY, AUSTRALIA — Coca‑Cola Australia‘s iconic Kings Cross billboard has long been a beloved feature of the Sydney skyline, and…
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