Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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RXM Creative turns war jargon into donations with the launch of search engine Warlingo.org
NEW YORK, USA — At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian…
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Outdoor Afro and Rei launch Black-centered collection with sun-soaked campaign by Invisible Collective
LOS ANGELES, USA — Black outdoor lifestyle brand Outdoor Afro Inc. and outdoor retailer REI Co-Op celebrate and inspire Black…
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Northwell Health pushes viewers to ask a very important question in gun violence prevention
NEW YORK, USA — Healthcare network Northwell Healt premiered its latest awareness campaign nationally, focusing on gun violence prevention. The…
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Dove urges Indian society to ‘Stop The Beauty Test’ in moving campaign for young girls by Ogilvy
MUMBAI, INDIA — Persona care brand Dove‘s latest campaign questions society on the beauty report card given to young girls. The…
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Tanishq celebrates Diwali with heartwarming films for every beautiful first
MUMBAI, INDIA — Tanishq, India’s most trusted jewelry brand, has unveiled the much-awaited Diwali campaign, “Pehli Diwali,” with the onset…
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‘Whats your One?’ asks The One Show in 50-year anniversary campaign by Design Army
NEW YORK, September 27, 2022 — The One Club for Creativity kicks off the celebration of The One Show’s first…
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This Daughter’s Day, Stayfree urges parents to involve their sons in open dialogue about periods
MUMBAI, INDIA — When boys are told to ignore periods and that it’s none of their business, they grow up…
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Wunderman Thompsons Bengaluru gets Lifestyle shoppers to groove in style in festive campaign
BENGALURU, INDIA — Lifestyle, India’s most loved fashion destination, launches its new campaign “Glam up & Style up” with an…
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This spot breaks the fourth wall to openly discuss how women with breast cancer really feel
LONDON, UK — Breast Cancer Now, the research and support charity, is launching a campaign created by advertising agency BMB,…
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Rimowa puts the spotlight on the art of German engineering with Daft Punk as the soundtrack
BERLIN, GERMANY — Since its establishment in Cologne in 1898, luxury luggage brand RIMOWA has moved discerning travellers forward through…
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All the things you can’t do in public but you can enjoy at home with KFC delivery
LONDON, UK — As the autumn and winter months roll in, fast food chain KFC has launched its most recent…
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Ralco Tyres and BBDO India launches ‘No Pressure Delivery’ to put pressure on tires, not people
MUMBAI, INDIA — Tire brand Ralco Tyres and Indian actor and philanthropist Sonu Sood have called for #NoPressureDelivery to reduce…
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Marcel crafts Spotify’s first TV brand campaign with a story that urges viewers to listen and connect
PARIS, FRANCE — Audio streaming platform Spotify and its Paris-based agency Marcel unveil the platform’s first TV brand campaign in…
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