ASIA-PACIFIC – After three years with TBWAVietnam and regional network Group Edge, Linke returns to his former agency in the position of Senior Regional Creative Director, based in Shanghai, where he will report to Sheung Yan Lo (Ma Yan), Chairman China.
He is tasked to look after Ford across Asia – one of the agency’s most important clients.
"Over the past ten years Birger worked on mayor car accounts in Europe and Asia, including Mercedes, Smart, Toyota and Lexus. With his background and creative talent across all disciplines and a true understanding of the market, I’m confident he will be a great help in pushing Ford to the next level!”, says Ma Yan. “On top, he’s just a great guy to work with.”
Linke has won awards across all media, including Gold at Cannes and the first ever D&AD for Vietnam. Prior to joining JWT, he helped to make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world (Won Report) and TBWAVietnam the most awarded agency in the country.
"I am joining JWT and the Ford Regional account at an exciting time”, says Linke. “Ford sales just grew 53 percent in China, the best ever first half result! New models will arrive soon. There’s plenty of work ahead to keep it up, developing ideas not limited to mass media that engage the consumer. On top, I look forward to working with old friends and a truly international team across the region.”
