MANILA – The Philippines had 16 shortlisted entries in the 2014 Asian Marketing Effectiveness & Strategy Awards, with Leo Burnett Manila and JWT Manila getting three finalists each.
There were ten entries on the Effectiveness shortlist:
Leo Burnett Manila’s ‘Aid Couture’ for Procter & Gamble was shortlisted in three categories: Small Budget Marketing Campaign, Sponsorship and Event Marketing, and Charities, Public Health & Safety & Public Awareness Messages.
JWT Manila’s ‘Hair Sonata’ for Unilever Philippines was shortlisted in three categories: Innovative Use of Media, Sponsorship and Event Marketing, and Integrated Marketing Campaign.
Ogilvy & Mather Philippines had two shortlisted entries: ‘Recyclass’ and ‘Especially for You Christmas Campaign’, both for Mondelez Philippines.
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TBWA\Santiago Mangada Puno’s ‘Tree Lungs’ for Pacific Paints (Boysen) Philippines also made the shortlist.
Unilever, Philippines’ ‘Own the Toilet’ was shortlisted under Marketing Campaign for National Brand Development.
Meanwhile, there were three entries on the Digital Strategy shortlist.
DDB DM9 JaymeSyfu’s ‘TXTBKS’ for Smart Communications was on the shortlist for two categories: Mobile and Digital Innovation.
Meanwhile, BBDO Guerrero’s ‘Unselfie’ campaign was a finalist in the Charities, Public Health & Safety & Public Awareness Messages category.
There were three entries the Media Strategy shortlist:
BBDO Guerrero’s Unselfie was shortlisted in the Charities, Public Health & Safety & Public Awareness Messages category. Unilever Philippines’ #TeenWeekPH 2013 was shortlisted for #TeenWeekPH 2013. Finally, MediaCom Philippines’ ‘Pamilya on Guard‘ campaign for Procter & Gamble Philippines was shortlisted for Media Strategy for National Brand Development.
There were no Philippine entries on the Data & Analytics shortlist.
90 judges deliberated all of this year’s submissions, a total of 1208 entries from 20 countries.
The 2014 winners will be announced on May 29 at the St Regis Singapore.
