PARIS, FRANCE – A Christmas sweater for dogs? A collection of miniature perfumes? A dancing cactus? No, I know, a desktop guillotine!
Through this new campaign, eBay challenges our preconceived ideas to better demonstrate the extent and quality of its inventory. Always with humor, the brand portrays the hasty judgment of those who receive an eBay package and mistakenly imagine its content. We dive into the thoughts of a teenager at his birthday party or a slightly mocking colleague to be surprised at the opening of the package, just like them.
Because if the e-commerce pioneer has always been a favorite playground for collectors, a place to find rare or surprising treasures, eBay has considerably expanded its offering over the years: refurbished, second-hand, vintage decoration, spare parts… Now, you will think of eBay more often!
The campaign, which will be broadcast from 15/03 on French TV, digital and outdoor advertising, revolves around two films directed by Emma Benestan (BIG) and print ads by Charlotte Abramow. It will be supplemented by an influence component in the coming weeks.
Agency: Artefact 3000
Executive Creative Director: Fabienne Fiorucci Fouï
Copywriter: Julie Cointy
Art Director: Margaux Ferrand
Strategic Planners: Jean Allary / Luca Turpin
Account Team: Leïla Achour / Louis Perrot / Dorian Libet Descorne
Brand: Ségolène de Noray / Alice Truong / Fabian Sauter
TV Producer: Isabelle Ménard
Director: Emma Benestan
Photographer: Charlotte Abramow