Campaign Spotlight

You will think of eBay differently. A new campaign by Artefact 3000 challenges our preconceived ideas

Nowadays, everyone knows that eBay is not dead... but do we really know what can be found on it?

PARIS, FRANCE – A Christmas sweater for dogs? A collection of miniature perfumes? A dancing cactus? No, I know, a desktop guillotine!

Through this new campaign, eBay challenges our preconceived ideas to better demonstrate the extent and quality of its inventory. Always with humor, the brand portrays the hasty judgment of those who receive an eBay package and mistakenly imagine its content. We dive into the thoughts of a teenager at his birthday party or a slightly mocking colleague to be surprised at the opening of the package, just like them.


Because if the e-commerce pioneer has always been a favorite playground for collectors, a place to find rare or surprising treasures, eBay has considerably expanded its offering over the years: refurbished, second-hand, vintage decoration, spare parts… Now, you will think of eBay more often!

The campaign, which will be broadcast from 15/03 on French TV, digital and outdoor advertising, revolves around two films directed by Emma Benestan (BIG) and print ads by Charlotte Abramow. It will be supplemented by an influence component in the coming weeks.


Agency: Artefact 3000

Executive Creative Director: Fabienne Fiorucci Fouï ​
​Copywriter: Julie Cointy ​
​Art Director: Margaux Ferrand ​
​Strategic Planners: Jean Allary / Luca Turpin ​
​Account Team: Leïla Achour / Louis Perrot / Dorian Libet Descorne ​
​Brand: Ségolène de Noray / Alice Truong / Fabian Sauter ​
​TV Producer: Isabelle Ménard ​
​Director: Emma Benestan ​
​Production: BIG
​Sound: Kouz
​Photographer: Charlotte Abramow

Partner with adobo Magazine

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