ASIA-PACIFIC, OCTOBER 2010 – DDB Group Asia Pacific snagged one of the biggest accolades of the industry in this year’s Spikes Asia awards ceremony, beating out contenders Leo Burnett and BBDO for the honor of Network of the Year. It was a crowning moment in the Group’s winning streak, its combined agencies taking home a total of 36 awards which nailed DDB the grand prize.
DDB New Zealand was the biggest winner amongst the individual agencies in the whole region, garnering the title of Agency of the Year. Still, it was clear that the Network of the Year victory was a group effort, supported by wins from Sydney, Singapore, Hong Kong, Japan, New Zealand, Shanghai, Mudra, and the Philippines. It was another fine feather to the cap of DDB DM9 JaymeSyfu’s Merlee Jayme and her team, their gold and bronze metals for Gabriela helping to tip the scales in the network’s favor.
Gil Chua, President and CEO of DDB Group Philippines, spoke of his delight at the honor that all of the DDB Asia-Pacific offices now share. “We are proud of the contribution of our DM9 JaymeSyfu to our network’s honor.”
John Zeigler, Chairman and CEO of DDB Group Asia Pacific, shared his thoughts. “This was the ultimate celebration of our creative body of work, built brick by brick out of brilliant ideas from amazing talent. Getting here to the top was a lot of hard work, but it’s also a lot of fun when you’ve got the best co-creative team in the business.”
