Digital: The Philippine Pride March proceeds online as Propel Manila partners with Google, Facebook, Globe, and more

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MANILA, PHILIPPINES –In light of the COVID-19 global pandemic, the Philippine Pride March 2020 cannot proceed in its usual fashion on the streets. However, to commemorate and celebrate this occasion, technology giants Google, Facebook, Globe, GCash, IBM, Analog Labs, together with creative digital agency Propel Manila, are launching a brand new way for people to march for pride from the safety and comfort of their own homes, under the Pride@Tech initiative.

The initiative launches “Pride March From Home: United for COVID Relief“, an online platform that allows people everywhere to participate in a virtual pride march from home, in support of the LGBTQ+ communities who are most in need in these trying times.

#RECREATE #PRIDE2020

We've got exciting Pride news for you! We’re turning our Pride 2020 into a virtual pride march for COVID relief! For the benefit of affected LGBTQ+ communities. Please save the date: June 27, 3PM. Let's all march together at www.marchforpride.com! 🏳️‍🌈#Recreate #Pride2020 #PrideMarchFromHome

Posted by Prideattech on Friday, June 19, 2020

 

The online festival is open to everyone on www.marchforpride.com where festival-goers can set their virtual Pride route by picking a rainbow color, and pledging a donation or sharing it online with the hashtags #Recreate #Pride2020 #PrideMarchFromHome.

Pride March From Home: United for COVID Relief will officially take place on June 27 at 3PM. All proceeds will go to LGBTQ+ communities affected by COVID-19, via iVolunteer, the Philippines’ first volunteer portal built by volunteers for volunteers to spread the passion of volunteerism in the country.

“Just because we’re stuck at home doesn’t mean we can’t come together for our right,” says Pride@Tech video. Using the power of technology, the community marches on from the comfort and safety of their homes.

“We saw a real solution for coming together as a community by seeing digital spaces as an opportunity,” says Ana Rem Debil, associate creative director at Propel Manila. “The platform allows people to easily march together online, while pledging for the cause at the same time. I believe this what makes Pride March from Home the most timely and right initiative for the situation that we have.”

This is an equality and COVID relief initiative by Pride@Tech composed of Google, Facebook, Globe, GCash, IBM, Analog Labs, and creative digital agency Propel Manila. In partnership with Metro Manila Pride. For the benefit of the LGBTQ+ communities affected by the pandemic.

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