MUMBAI, JUNE 10, 2013 – DDB Mudra Group has put together a new commercial for Volkswagen India’s sporty Polo GT TSI hatchback.
The commercial sees a father through the eyes of his young son. The little boy glorifies his father so much that even everyday tasks done around the house – fixing a lamp that is on the blink, shaving before work – are viewed as if his father is getting them done using a superpower.
At the end, the boy’s father brings him outside and introduces him to the new Polo, which he believes is equally beyond the ordinary.
Credits:
Chairman & Chief Creative Officer: Sonal Dabral
President: Rajiv Sabnis
Executive Creative Director: Louella Rebello
Creative team: Sonal Dabral, Louella Rebello
Senior VP: Anurag Tandon
Group Director Brand Communications: Giridhar Bhat
Account Planner: Aditya Kanthy, Sr VP, Planning
Advertiser’s Supervisor: Nobert Andrup
Production Company: Fleet
Director: Daniel Rosenfeld
Cinematographer:Petra Korner
