MELBOURNE, AUSTRALIA – Jaywing, the renowned data, creative and performance marketing agency, has announced five key appointments to its Melbourne office. This expansion marks a significant milestone in the agency’s national growth, doubling the Melbourne headcount to 20 over the past 12 months.
Spearheading the creative expansion are Nick Munt, appointed Associate Creative Director, and Oscar Robinson, who joins as Senior Creative Account Director. The duo brings extensive industry experience and a strong pedigree in agency leadership, enhancing Jaywing’s integrated marketing capabilities.
Munt previously served as Creative Director at Big Red for five years, and has held senior creative roles at Noisy Beast, Cummins & Partners, and Lifelounge. Robinson joins from notable agencies such as Cummins & Partners, Fenton Stephens, and Noisy Beast, and now becomes part of the growing client services team under the leadership of Harriet Bell.
The agency has also bolstered its digital and media expertise with three additional appointments. Corey Grigg joins as Senior Digital Account Director, bringing over five years of experience from Pattern, where he led SEO strategies for prominent eCommerce and global retail brands including Baby Bunting, rebel, Under Armour, Purebaby and Converse.
In support of the agency’s rapidly growing media team, Emma Larubina has been named Senior Media Manager, following her tenures at Chemist Warehouse and Impressive. Lorcan Casey, formerly with the Darling Group, has been appointed Senior Paid Media Executive.
Tom Geekie, CEO of Jaywing, said: “Our investment in creativeis deliberate, not just to meet client demand, but to push what’s possible when you combine deep data insight withexceptional storytelling. We continue to have strong momentum in Melbourne and it is an important part of our national growth story. We’re incredibly proud of the talent we’ve attracted to help shape the next phase of our journey and with these new appointments and new digs, we’re well-positioned to deliver truly integrated, high-impact work for our clients.”
