MANILA – November 7, 2013 – Isabelle Turpault joins ZenithOptimedia Philippines as Managing Director of Performics.
After gaining an MBA from Georgia Institute of Technology, Turpault’s digital career started at JWT and its sister agency Bates Advertising in Atlanta and Los Angeles, ZenithOptimedia said in a press release.
She transferred to Asia in 2002, working with Bates Indochina and later moved to the Philippines to set-up Dual Action Blender, a creative boutique that put digital at its core.
ZenithOptimedia said they began partnering with Dual Action Blender in 2012 when it launched a full service media service approach integrating offline and digital. "This paved the way for Isabelle to work closely with the ZenithOptimedia teams on digital strategy and branded content, making her the best choice to continue our Clients’ digital progress," they said.
Turpault will take over from Albet Buddahim who is moving back to the client side. "We are delighted to have Isabelle on board and we wish Albet continued success in all his future endeavors," ZenithOptimedia said.
During Buddahim’s time at ZenithOptimedia, he launched Performics and helped implement a clear vision of a business-focused digital approach where plans are interconnected, content compelling and consumer’s brand experience is holistic.
He championed ZenithOptimedia’s Live Academy training sessions on mobile, search, social, content and analytics which partnered on training programs with Google, Yahoo and Facebook.
Buddahim will be joining Avon Philippines as one of its executives. In his new role, he will be leading the digital activation and business transformation of the company.
