EventsPress Release

20th AdCongress deep dives into transparent communication and genuine narratives

MANILA, PHILIPPINES — In the wake of the recent seminar on “Amazingly Authentic: Exploring the Real Vibes of Digital Advertising” held at the Polytechnic University of the Philippines, Manila, last February 14, participants emerged with a newfound appreciation for the transformative power of genuine storytelling and transparent communication in digital advertising campaigns. With a diverse panel of industry experts and thought leaders, the event sparked illuminating discussions and reflections on the evolving landscape of advertising in the digital age.

The seminar started with an insightful keynote address by two excellent speakers, Renz Louie Celeridad, Project Manager, and Christopher Tejada, Associate Director for Sports, Gaming, and Entertainment, representing Evident Integrated Marketing and Public Relations Agency.

The event’s focal point centered on a compelling panel discussion titled “The Power of Authentic Storytelling in Advertising,” where Renz shared invaluable insights from his project manager experience. This discourse seamlessly transitioned into an exploration of “Strengthening Audience Connection through Navigating Vulnerability in Brand Communication” by Christopher.


Participants immersed themselves in actionable strategies and techniques to imbue authenticity into their advertising endeavors throughout the seminar. As Renz stated, “If you can tell a good authentic story, you can make anyone believe and connect with you on a personal level,” emphasizing the transformative potential of genuine narrative.

Echoing this sentiment, Christopher said, “Numbers alone don’t change behavior. You need to add emotion. You need to make your audience feel something.”

These profound insights underscored the seminar’s commitment to empowering marketers with the tools to craft compelling narratives that resonate deeply with audiences.

As the curtains drew to a close on this enlightening seminar, attendees departed with insights and a renewed sense of purpose. Armed with the wisdom of esteemed speakers and the camaraderie forged through shared exploration, they venture into the dynamic realm of digital advertising, poised to infuse their campaigns with authenticity, empathy, and connection. Truly, the journey toward impactful advertising is one paved with sincerity, and the seeds planted at this seminar will surely blossom into campaigns that resonate deeply with audiences, leaving an indelible mark on the advertising landscape.

adobo Magazine is an official media partner of the 20th AdCongress.

Partner with adobo Magazine

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