PeoplePress Release

Prasert Vijitpawan takes over as Leo Burnett Thailand’s new Chief Creative Officer

BANGKOK, THAILAND — One of Thailand’s most awarded creatives Prasert Vijitpawan is joining
Leo Burnett Thailand as Chief Creative Officer.

Prasert is an exceptional creative who has triumphed at all of the world’s most prestigious award shows, from Cannes Lions, D&AD, Clio, New York Festivals and The One Show to Spikes Asia, ADFEST and many more.

He joins Leo Burnett Thailand after 13 years at Ogilvy Thailand, most recently as Deputy Chief
Creative Officer, where he helped to secure Thailand’s first Best of Film award from The One
Show, three Bronze Lions, a Graphite D&AD Pencil, countless Golds from multiple shows, plus
Campaign Brief Asia’s 2023 Asia Agency of the Year title – in 2023 alone.

Thipayachand (Joup) Hasdin and Prasert Vijitpawan

“Prasert’s appointment signifies a pivotal moment for Leo Burnett Thailand,” said Thipayachand Hasdin, CEO at Leo Burnett Thailand. “Being among Thailand’s foremost creative talents, his presence underscores our dedication to creating impactful and culturally resonant brand narratives rooted in a deep understanding of human behavior. With Prasert on board, we’re poised to embark on a thrilling new chapter.”

The newly minted CCO said, “Leo Burnett Thailand is one of the outstanding stars in the Leo Burnett global network, so it is a huge honor to be part of the team again. I have long admired the audacious bravery of Leo Burnett’s work, its visionary clients, and our shared belief that creativity has the power to transform human behavior.”

Prasert will work with clients including Nescafé, McDonald’s, First Choice, Samsung, Suntory’s Brands, Lotus’s, Kubota and Visa.

Ajay Thrivikraman, Chief Creative Officer of Publicis Groupe Southeast Asia, said, “Leo Burnett Thailand with its world-class talent, is renowned globally for its memorably great creative work that makes Thai advertising unique. We believe that Prasert has the calibre and capability to lead this agency into the future.”

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