ASIA-PACIFIC-THAILAND, MARCH 2011 – Omnicom Media Group agency,PHD Thailand has won the media contract for FMCG giant Enesis Group for the seventh year in a row. The success of PHD with Enesis in Thailand has kickstarted plans for the possible expansion of Enesis into other key markets in Asia such as Philippines, Malaysia, Cambodia and Hong Kong.
“Enesis is a key account for us and our team is looking forward to driving the group’s success story in Asia. A long-standing client, Enesis has contributed in establishing PHD’s strength in this market,” said Wilawan Charoensedtasin, GM of PHD Thailand.
“The reason to choose PHD to be our partner is clear – a big and trusted company supported by a well experienced team and cutting edge software to gain optimum ‘TVC placement design’ that we expected of a media agency. With the long partnership we have, we are confident that PHD will be the right partner for our future development to other markets not only in Asia but also worldwide,” said Agus Suryo Widagdo, Head of International Business , Enesis Group.
Enesis Group entered the Thai market with a mosquito repellent lotion, Soffell, an innovative product within its category. The group has been consistently growing market share for Soffell in a highly competitive marketplace and has developed the critical mass for it to become the biggest mosquito repellant brand outside the United States of America.
Enesis Group’s annual spend on A&P is in excess of US$ 6 million in Thailand.
