HONG KONG – September 26, 2013 – Geometry Global took the 14th annual Promotion Marketing Awards of Asia by storm last Friday – securing 21 awards including the Best of Asia campaign and Best in Country for Hong Kong, Malaysia and Japan.
The PMAA Dragons are amongst Asia’s most prestigious marketing communications awards – recognizing the finest work carried out by marketing professionals across communication techniques and disciplines throughout the region.
Geometry Global is the world’s largest activation agency committed to fast growing markets and sectors, such as activation, digital and social media, and shopper marketing.
The Best of Asia ‘Lifebuoy Roti Reminder’ campaign, derived by Geometry Global Mumbai, centered on the importance of hand washing in the prevention of illness and disease.
Described as "an imaginative idea combined with a simple message to generate extraordinary results," the campaign supplied 2.5 million heat-stamped roti to attendees of the Maha Kumbh Mela, the largest religious festival on the planet.
“These awards are a testament to the strength of our network and depth of work we are producing in the region,” said Daniel Comar, Regional Executive Creative Director Geometry Global Asia Pacific. “This kind of regional alignment and performance across a diverse range of awards categories, countries and client campaigns is truly unprecedented.”
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