NEW YORK — The first shortlist of The One Show 2020 has just been released by The One Club for Creativity, the world’s foremost non-profit organization supporting and celebrating the global creative community. These are the campaigns that have made it through the first round of online judging, and will be assessed once more for the second round to determine The One Show finalists list, including those that will win either Gold, Silver, Bronze Pencils or Merits.
As creative agencies rejoice all around, the Philippines is also among those that have reason to celebrate as local agencies enter the shortlist with 17 spots on the line:
- TBWA\ Santiago Mangada Puno — 4 entries
- McCann Worldgroup Philippines — 4 entries
- GIGIL — 3 entries
- BBDO Guerrero — 2 entries
- Petch&Partners — 2 entries
- Ogilvy Philippines — 1 entry
- Leo Burnett Manila — 1 entry
GIGIL / Manila | Studs | Levi’s | Creative Effectiveness |
GIGIL / Manila | SHOP2GIVE’ | Unilever | Creative Effectiveness |
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City | Safer Kids | UNICEF Philippines | Creative Effectiveness |
BBDO Guerrero / Makati City + Illusion CGI / Bangkok + PixelBox / Makati City + Flare Manila / Makati City | | National Union of Journalists of the Philippines | Creative Use of Data |
Leo Burnett Group Manila / Makati | Destructive Lamps | WWF – Philippines | Design |
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City | BayBayan | Cultural Center of the Philippines | Design |
BBDO Guerrero / Makati City + Flare Manila / Makati City | Font Books | Reading Association of the Philippines | Direct Marketing |
GIGIL / Manila | Lucky | Snailwhite | Film |
Petch&Partners / Metro Manila | Every Kind of N.Y.E. | Max’s Restaurant | Film |
Petch&Partners / Metro Manila | Every Kind of Visitor | Max’s Restaurant | Film |
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City | Safer Kids | UNICEF Philippines | Film |
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig | Life Inside Of You | Johnson and Johnson Philippines | Health, Wellness & Pharma |
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig | Life Inside Of You | Johnson and Johnson Philippines | Radio & Audio |
McCann Worldgroup Philippines / Taguig + Hit Productions / Makati + Just Add Water / Makati | Lives – “Ben” | Fully Booked Philippines | Radio & Audio |
McCann Worldgroup Philippines / Taguig + Loudbox Studios / Makati + Just Add Water / Makati | Life Inside Of You | Johnson and Johnson Philippines | Radio & Audio |
Ogilvy Philippines – SoHo Square Philippines / Makati City + Ogilvy Asia / Hong Kong | Horoyoi Happy Hour Collection | Beam Suntory Asia | Social Media |
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City | Safer Kids | UNICEF Philippines | Social Media |
Watch some of the Philippine entries that received the most spots:
The 2020 Pencil winners will be announced online through a streaming event which will be hosted in late May.
Check out the full shortlist here.
