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Arcade Film Factory, MullenLowe Treyna, VML Manila champs 17th Kidlat Awards with 5 golds; TBWA\SMP shines with 20 Kidlats
MANILA, PHILIPPINES – On May 9, The Fifth at Rockwell crackled with the raw energy of the 17th Kidlat Awards,…
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Behind the YouTube Works Awards: Why it’s the benchmark for ad excellence
MANILA, PHILIPPINES – The YouTube Works Awards, in partnership with Kantar, is an esteemed program that celebrates the most innovative,…
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GroupM highlights why Programmatic is the future for the Philippines in ‘From Bid to Attention’ forum
MANILA, PHILIPPINES – Filipinos spend an average of 10 hours online daily — with over six hours on the open…
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See all the ADFEST 2025 Lotus Grande winners
MANILA, PHILIPPINES – Highlighting the creative brilliance on display at ADFEST 2025, held from March 20 to 23, adobo Magazine…
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What’s on the front matters: A quick guide to front-of-pack labels (and why you should care)
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking…
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Thai ad visionaries tapped for 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – Three creatives from Thailand were selected to be part of the Cannes Lions International Festival for Creativity…
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Filipino ad powerhouses joins 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – The Philippines is making waves on the global stage once again, as Cannes Lions, the world’s most…
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Rey Tiempo dives into life in an alternate-timeline Philippines with Polychroma Games, the studio behind Until Then, for Game On: Game To Beat 2025
MANILA, PHILIPPINES – Celebrating the one and only game from the previous year that made an impact for us here…
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ONE on ONE: Colenso BBDO’s Duncan Bone on award-winning work ‘Adoptable’ by Pedigree
SINGAPORE – ONE on ONE is an exclusive interview series by The One Club for Creativity and Adobo Magazine, spotlighting standout…
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4As Philippines wants Filipino young creatives to sharpen their creative edge for 2025 Young Lions local competition brief
MANILA, PHILIPPINES – The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild of the Philippines,…
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Remembering Tony Gloria: The industry trailblazer that shaped Philippine’s creative production landscape forever
MANILA, PHILIPPINES – With the passing of Antonio “Tony” Gloria on March 24, one of the greatest allies of the…
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‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored…
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