MANILA, Philippines — Award-winning production house Arcade Film Factory has added another metal to their collection: a second Bronze Film Lion from the Cannes Lions International Festival of Creativity 2022. This metal was brought home together with GIGIL for a second straight year, but this time for client Cheers of Sanitary Care Products Asia (SCPA).
The Film Category at Cannes Lions is widely considered as one of the hardest categories to win as it receives the most entries every year. For a second year in a row, Arcade Film Factory has helped bring home an elusive Film Lion for the Philippines from the 2020/21 and 2022 editions of Cannes Lions International Festival of Creativity.
To know more about Arcade Film Factory and the Lion-winning “Party” film for Cheers, here are some thoughts of director Marius Talampas on its production, the new award, and his creative process.
First off, how do you feel about winning a second Cannes Lion?
Talampas: Masaya and proud, siyempre. We’re really happy to help represent the Philippines again on the global stage. May pressure kasi kami na we put on ourselves this year kasi we won our first Cannes Lion with GIGIL last year for RC Cola. Buti na lang, we won again this year on a storyboard that we really worked hard on.
Speaking of hardwork, how did you bring this crazy board to life? What was your direction?
Well mahirap ‘tong board na to. The concept kasi from GIGIL demanded the magic of outrageously overflowing food. I wanted to achieve that magic without using CGI, so we only used 100% practical effects throughout the shooting of the film.
What were the difficulties your team faced during the production of “Party?”
This film series was shot during the pandemic, so there were technical and cultural difficulties. The production team only had 12 hours each day for two days to shoot three sequences with intensely different setups.
The creative board also required a lot of food props in the scenes, but we wanted to be sensitive to society as the Philippines faced a recession during the pandemic. That’s why we got creative in making sure we didn’t waste food shooting the film. Gumamit kami ng platform boards to increase the surface area of food props, removing the need for additional kilos of vegetables. We added rubber props of fish that we mixed with real fish. We also used cloth to achieve the smooth, water-like flow ng food rushing out of the refrigerator. Naging creative din ‘yung buong production team kaya naman naachieve namin yong vision ng agency board pero walang CGI, lahat practical effects.
What do you think is Arcade Film Factory’s next target in the future?
Gusto namin level up yung game namin every year, making sure we’re better versions of ourselves versus last year. At kahit Arcade ang pangalan namin, we’re always serious about making well-crafted films that can compete with films from the rest of the world. But more specifically, we are aiming to bring home the country’s first-ever Film Craft Lions from the festival.
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
Production: Arcade Film Factory
Director: Marius Talampas
Executive Producer: Codie Larracas and Paula Collado
Line Producer: Mara Bernaldo
DOP: Ber Cruz
AD: James Sales
PD: Whammy Alcazaren
Caster: Caloy Lapira
Staff: Tintin Aguilar, Lykah Pamintuan, Dianne Del Mundo
Offline: Alvin Chan
Grading: Barebones Inc., Aurie Anden
Online: Neil Mendoza, Gem Garcia
Chief Creative Officers: Herbert Hernandez & Badong Abesamis
Creative Director: Dionie Tanada
Copywriter: Hope Reyes
Art Director: JR Bumanglag
Art Director: JC Aujero
Art Director: Jaime Yusingbo
Managing Partner: Jake Yrastorza
Account Director: Micco Balana
Account Manager: Zsa Sunga
Senior Strategic Planner: Nanais Hernandez
Media Manager: Margie Husmalaga
PR Manager: Zahi Depaling
Broadcast Producer: Sasa Abella