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Filmex signs off after 45 Years: An end of an era in film production
MANILA, PHILIPPINES – On September 15, 2025, the Philippine advertising and film production industry received bittersweet news: Filmex, one of…
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The 4AS Philippines celebrates creative excellence and the Alamats of Philippine advertising at the 27th AOY Awards
MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards transformed The Peninsula Manila into a night of pure…
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A match made in heaven: WPP’s Open House perfectly displays human-AI harmony and creativity
MANILA, PHILIPPINES – “We’re not just adopting AI; we’re redefining the agency model. Clients today demand agencies that are not…
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Beyond the desk: How Tagline’s Manila hub reflects its creative engineering culture
MANILA, PHILIPPINES – Today’s workspaces have evolved; they serve a purpose beyond simply being a place to work. It has…
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OMG Philippines plays it forward with CREO, strengthening its hold on APAC’s influencer marketing arena
MANILA, PHILIPPINES – In a digital world where influence has become a currency of connection, Omnicom Media Group (OMG) Philippines…
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Inbrax Worldwide CCO Pancho Gonzales proves how brain rot and absurdity are effective brand connectors at MAD STARS 2025
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, the buzz was all about AI, until Inbrax Worldwide Chief…
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The entertaining power of AI: Ricardo Adolfo on creativity, stories, and machines at MAD STARS 2025
BUSAN, SOUTH KOREA – On a warm Wednesday afternoon in late August 2025 in Busan, the energy inside the Mad…
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So you want to be a copywriter
KUALA LUMPUR, MALAYSIA – Hands up everybody who wants to be a Copywriter! *Cricket sounds* Thought so. Advertising was and…
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Mondelēz International and adobo Talks discuss responsible marketing practices at Philippine Responsible Marketing Principles event
MANILA, PHILIPPINES – With millions of brands advertising their products to consumers on a daily basis, it is important to…
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Celebrating the Year of Creative Sustainability: adobo Magazine wins Award of Excellence and Top Award at the 21st Philippine Quill Awards
MANILA, PHILIPPINES – True to its mantra of being the “word on creativity,” adobo Magazine has bagged the Quill Award…
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Inside MAD STARS 2025 Day 1: Navigating AI’s promise, limits, and human potential
BUSAN, SOUTH KOREA – Every year, the Republic of Korea, through the Ministry of Culture, Sports and Tourism and the…
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When women’s stories leap into the light: Sunshine team opens up on the risks of investing in young women’s experiences and why it matters
MANILA, PHILIPPINES – Sunshine, a recent sports coming-of-age film, has been making waves in cinemas since its nationwide release. Now…
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We Deliver Joy: Jollibee introduces its all-new delivery app to its digital-first market consumers
MANILA, PHILIPPINES – In the Philippines, convenience isn’t just a perk — it’s an expectation. Food-ordering platforms have become central…
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